A GamblingTV exclusive this week saw SBC Managing Director Andrew McCarron interview Clarion Gaming counterpart Stuart Hunter (MD) on reawakening the ICE 2022 conference following its two-year hiatus under COVID-19 lockdown. Sticking to its mantra as global gaming’s ‘agenda-setter’, ICE 2022 was originally planned to be hosted at London’s Excel Centre in February. However, Omicron variant disruptions saw Clarion Gaming …
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Anna Vikmane, BETER Live: Welcoming a new era of betting
With a plan to transform live casino as we know it, Anna Vikmane (pictured below) has set her sights on creating new experiences for bettors through the launch of BETER Live. Making its debut at the end of 2021, BETER wants its live casino division to surpass the expectations of the ‘new generation of player’ – something which Vikmane, the …
Read More »Mikael Lijtenstein, AstroPay: Removing pain points from the withdrawal process
The user interface layer of a payments solution has long been considered to be a major pain point and conversion killer, according to AstroPay CEO Mikael Lijtenstein. But by taking a new, ‘radical approach’ to integrations in 2022, the payment provider hopes to streamline the user journey and ‘virtually remove all pain points’ for customers. Speaking to SBC News, Lijtenstein …
Read More »Frank Wenzig: Sportradar – Virtual Sports serves as betting’s ‘fan connector’
Frank Wenzig, Managing Director of Gaming at Sportradar shares his thoughts as to how continued innovation and deeper collaboration with rights holders are pushing the boundaries of fan engagement in the virtual sports betting space… SBC: How has the virtual sports betting market evolved over the years? Frank Wenzig: The market has changed beyond recognition in the last 10, 15 …
Read More »SOFTSWISS: Simplifying the game aggregation process
Building strong relationships with clients is a key driver to the growth of SOFTSWISS’ Game Aggregator, according to Deputy Team Lead for Account Managers Karina Burhun-Karmazina, who highlighted the decision to place customer service at the heart of the business. Speaking to SBC, Burhun-Karmazina discussed the stand-out features of the SOFTSWISS Game Aggregator before dissecting some of the top trends …
Read More »Martina Åkerlund, Triggy: Changing digital consumption and US expansion
Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …
Read More »Spotlight Sports Group: Navigating a complex sports betting ecosystem with BetTech
As the sports betting industry continues to grow and change, it can often be quite difficult to understand where each company ‘sits’ within the sector’s ecosystem. So in order to tackle this, Spotlight Sports Group recently launched its BetTech report. Speaking at the recent SBC Summit North America, Spotlight Sports Group’s Head of B2B Marketing, Alan Davis, shed some further …
Read More »Fonbet: Maximising our presence within Russian hockey
Hockey is undoubtedly one of the most popular sports across Russia – and so partnering with the Kontinental Hockey League (KHL) was an obvious choice for Fonbet as it sought to maximise its appeal to hockey fans across the CIS region as a whole. Alina Yakirevich, Marketing Director at Fonbet, delves into the ways in which the operator is making …
Read More »Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands
In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels. Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …
Read More »Vladislav Artemyev: Why AI will be ‘widely used’ across the betting industry
The betting industry experienced a rapid expansion in 2021 with the emergence of the US market and re-regulation across Europe, whilst Artificial Intelligence (AI) has similarly witnessed an upward trend. Sharing his views on why and how the betting industry should leverage AI, Vladislav Artemyev, CEO of ZingBrain AI, highlighted the ‘hugely significant’ potential the technology has for operator expansion, customer …
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