Interviews

Area for interviews

Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

SBC News Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …

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Live streaming vs real event: where are we at?

live streaming - Business inspiration concepts with woman writing What's next? text on papernote.Strategy and vision for work

Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars, town hall meetings, theatre and music. In the gaming world many casino visitors became online users.  At the same time interactive live streaming turned into an important ally for operators who need to create engaging experiences online. …

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Clever Advertising: Compliance should be strict not strangling

SBC News Clever Advertising: Compliance should be strict not strangling

Compliance ruling should be “strict but not strangling” and regulators should be careful about implementing “overzealous” advertising rules that do more harm than good, said Luís Portela de Carvalho, Senior Legal Counsel at Clever Advertising. He spoke to SBC News about adapting to the ever-changing landscape for compliance, adding that while the regulatory work has become a challenge, Clever’s track …

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Mikael Lijtenstein, AstroPay: Putting the customer front and centre to maximise European opportunity

customer

“What we have learned from the past is what we are using today to launch in Europe. We think it is always about putting the customer at the centre.” Mikael Lijtenstein is the CEO at AstroPay, whose business is best known for handling the local complexity for payment solutions in emerging markets, starting in Brazil back in 2009. However, as …

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Sarah Hitchcock: Successful OLG link-up shows the way for Bede

OLG

“The focus is on finding more operators with OLG’s way of thinking, that is those who put digital innovation at the heart of their growth strategy,” said Bede Gaming’s Sarah Hitchcock, as she reflected on four years of working with the government agency to build compelling digital products for the people of Ontario. On a more general level, we discussed …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

SBC News Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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Fonbet: Preparing for an ambitious year ahead

SBC News Fonbet: Preparing for an ambitious year ahead

As we edge closer to the beginning of 2022, Fonbet has a number of ambitious plans in the pipeline as it seeks to obtain new licences and enter different markets.  In conversation with SBC, Alina Yakirevich, Marketing Director at Fonbet, reflects on the previous two years, highlighting the key lessons from 2020 and 2021 which will shape the bookmaker’s plans …

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Resilience and flexibility: How Betsson Group Affiliates is tackling ever-changing market dynamics

SBC News Resilience and flexibility: How Betsson Group Affiliates is tackling ever-changing market dynamics

As more markets around the world are beginning to open up, it’s become increasingly important that betting and gaming companies are compliant with changing regulations. That was a key message from Sebastian Jarosch (pictured below), Head of Affiliates at Betsson Group Affiliates. In conversation with SBC, Jarosch outlines some of Betsson Group Affiliates’ plans for 2022 before explaining how the …

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