It’s been a transformative year for FSB generally in 2021 with the launch and growth of their retail product a key part of this success. Here, the company’s Head of Retail Russell Colvin explains how the provider has raised the bar with its retail solution. SBC: FSB has been making great strides in the retail sector this year with an …
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Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space
Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …
Read More »Live streaming vs real event: where are we at?
Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars, town hall meetings, theatre and music. In the gaming world many casino visitors became online users. At the same time interactive live streaming turned into an important ally for operators who need to create engaging experiences online. …
Read More »Clever Advertising: Compliance should be strict not strangling
Compliance ruling should be “strict but not strangling” and regulators should be careful about implementing “overzealous” advertising rules that do more harm than good, said Luís Portela de Carvalho, Senior Legal Counsel at Clever Advertising. He spoke to SBC News about adapting to the ever-changing landscape for compliance, adding that while the regulatory work has become a challenge, Clever’s track …
Read More »Mikael Lijtenstein, AstroPay: Putting the customer front and centre to maximise European opportunity
“What we have learned from the past is what we are using today to launch in Europe. We think it is always about putting the customer at the centre.” Mikael Lijtenstein is the CEO at AstroPay, whose business is best known for handling the local complexity for payment solutions in emerging markets, starting in Brazil back in 2009. However, as …
Read More »Gal Ehrlich, BETER: A step towards our long game
A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …
Read More »Sarah Hitchcock: Successful OLG link-up shows the way for Bede
“The focus is on finding more operators with OLG’s way of thinking, that is those who put digital innovation at the heart of their growth strategy,” said Bede Gaming’s Sarah Hitchcock, as she reflected on four years of working with the government agency to build compelling digital products for the people of Ontario. On a more general level, we discussed …
Read More »Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships
When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io. In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …
Read More »Fonbet: Preparing for an ambitious year ahead
As we edge closer to the beginning of 2022, Fonbet has a number of ambitious plans in the pipeline as it seeks to obtain new licences and enter different markets. In conversation with SBC, Alina Yakirevich, Marketing Director at Fonbet, reflects on the previous two years, highlighting the key lessons from 2020 and 2021 which will shape the bookmaker’s plans …
Read More »Resilience and flexibility: How Betsson Group Affiliates is tackling ever-changing market dynamics
As more markets around the world are beginning to open up, it’s become increasingly important that betting and gaming companies are compliant with changing regulations. That was a key message from Sebastian Jarosch (pictured below), Head of Affiliates at Betsson Group Affiliates. In conversation with SBC, Jarosch outlines some of Betsson Group Affiliates’ plans for 2022 before explaining how the …
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