Interviews

George Oborne – India Bet – Operators look to cheaper access points for UK market

George Oborne is the Managing Director at India Bet, and starred on the ‘International appeal’ panel at the recent Betting on Sports conference in London. We caught up with him to expand on his predictions for the future of cricket betting, talk more about India Bet’s social betting platform, and find out what the rest of 2016 has in store …

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Conall McSorley – Metric Gaming – Developing and trading real time golf markets

Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …

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Toby Oddy: Digital Fuel – Bringing effective Full Service!

Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …

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Gavin Weeks – Esportsify – Building a brand in esports

Gavin Weeks is an esports entrepreneur and runs the platforms Esportsify, Skinssanity.gg and Shard Esports.  Esportsify allows companies to create their own esports focused site, Skinsanity is the largest and first skins auction only platform whilst Shard, his latest venture, is aimed at unearthing grassroots talent in esports. SBC caught up with Gavin to pick his brain on commercial opportunities …

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BOS Speaker Profile: Viktor Hoffman – Marathonbet – Test the legacy, tackling future industry change

One of the industry’s newest leaders, Marathonbet’s CEO Viktor Hoffman details to SBC why betting stakeholders have to challenge industry legacy values and operations to meet current and future consumer demands. Hoffman, a speaker at the Betting on Sports Conference (15-16 September London Grange Hotel), tells SBC readers that while some operators my find comfort in traditional operations, tomorrow’s winners …

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BOS Speaker Profile: James Waterhouse – Equotion: Big Data…the real betting industry game changer

Ahead of the Betting on Sports Conference (15-16 September), James Waterhouse Founder of Equotion details to SBC readers how ‘big data’ has impacted betting’s operational value chain. With all betting stakeholder’s demanding greater data efficiencies, Waterhouse tells SBC that industry players should seek to implement diverse data models and approaches in order stay ahead of competitive field. _______________________ SBC: James …

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Steffen Thomsen – Danske Spil – The esports story so far

Following the International in early August of this year, for which the victorious team Wings Gaming came away with $9.1m (£7m) as a prize, esports betting experienced a notable surge.  Danish operator Danske Spil started out in esports in 2014. It also operates eOddset TV to accompany this with regular guests to analyse competitions and drive interest. We spoke to …

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Scott Burton – eSportsPools – Building a fantasy community

Both fantasy and esports are very much buzzwords in the igaming world right now.  Scott Burton is the CEO of a company which is a major player in both; eSportsPools. The community centred site is also partnered with Na’Vi, or Natus Vincere, a popular team with over 355,000 Twitter followers. For those whose Latin is getting a bit rusty it …

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BOS Sponsor Profile – Viktor Hoffmann – Marathonbet

Marathonbet has been confirmed as an Affiliate and Media Event Sponsor for Betting on Sports! Just a few weeks before the conference, we caught up with Viktor Hoffmann, CEO for Marathonbet since June 2016, who shared his excitement over the upcoming ‘Networking Extravaganza’ in London. Hoffmann, who first joined Panbet in June 2015, will also be appearing as a speaker at …

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BOS Speaker Profile: Paul Witten – SIS – Optimising Live Environments

Live betting has revolutionised the online betting market, but can this core function aid industry stakeholders’ day-to-day operations beyond market pricing. Ahead of the Betting on Sports Conference (15-16 September) SIS Commercial Director Paul Witten details to SBC readers how bookmakers and service providers can optimise ‘live betting environments’ with a view of maximising all-round value chain functions. _________________________ SBC: …

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