Interviews

Richard Moffat – OLBG – Testing Times: New Market Expansion

Richard Moffat Managing Director of leading UK sports betting affiliate OLBG (olbg.com) speaks to SBC on his firm’s recent international expansion and business strategy which has seen OLBG launch its player referral services in Spain, Australia, Ireland and Romania. Moffat details to SBC readers how entering new international markets has tested OLBG’s day-to-day operations and marketing values as an industry …

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Karol Corcoran – FanDuel – London Calling

Karol Corcoran is the International Marketing Director at FanDuel. It’s an important period for the company with the EPL kicking off this Saturday and the debut of its new product built for the UK’s football fans.  We spoke to Karol about why they set about creating a product from the ground-up, marketing strategy and club partnerships. SBC: Tell us more …

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BOS Speaker Profile: Paul Leyland – Regulus Partners: Brexit & Beyond

Paul Leyland, Founding Partner at industry advisors Regulus Partners, will open the ‘Betting on Sports’ Conference (15-16 September, Grange Tower Bridge Hotel London) detailing the potential impacts of BREXIT on betting stakeholders and the sector’s value chain. With the betting industry likely to face internal and external conflicts, Leyland details the demands governance, and leadership will likely face in testing …

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John Quinn – Microgaming – Building on The Legend of Tarzan

Just a few weeks ago, Microgaming signed a licensing agreement with Edgar Rice Burroughs Inc., brokered by Creative Licensing Corporation, which gave them exclusive rights to the Tarzan™ name for online slot games. SBC News were interested to find out more about Microgaming’s interest in the Tarzan name, how it relates to the newly released film, and how they expect …

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Betfair & Pitch Marketing: Switching Saddles – How Victoria Pendleton Super Charged Cheltenham 2016

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

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Mark Clayton – Tempobet – Roberto Carlos signing captures the excitement of the brand

Just last week, Tempobet announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. We caught up with CEO Mark Clayton to find out more about the emerging bookmaker: SBC: How excited are you to announce the signing of Roberto Carlos …

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Leader Profile – Alexandre Tomic: SlotsMillion in Focus…

Alexandre Tomic Co-Founder and CEO of online casino operator ALEA, details to SBC readers how his brand SlotsMillion maintains a portfolio of over 1,000 slots.  Managing one of the fastest growing European online casino brands, Tomic sheds insight on his firm’s approach to efficient partner selection for content and selective market strategy  for future growth.  ______________________ SBC: SlotsMillion now has …

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Manuel Concepción – Bantasy – Thrill seeking fantasy

Manuel Concepción is the CEO at Bantasy, a DFS provider based in Miami, Florida. Bantasy caters to both Android and iOS users and is available on the Google App Store and the Apple Store.  We caught up with Manuel to talk all things DFS, the great skill vs luck debate and the current state of play in the USA. SBC: …

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Trevor Keane: New Celtic eSports League explained

Earlier this week, Trevor Keane, Co-Founder of Celtic eSports, announced plans to launch a new league in Autumn 2016, featuring local players as representatives of football clubs from the top leagues in Scotland, Wales, Northern Ireland and Isle of Man. Just a few days on, we caught up with him to find out more about the format of the league, …

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Shergul Arshad – Mondogoal – DFS Destiny

Mondogoal is one of the largest DFS operators in the world and has partnerships with some of the football greatest clubs from Real Madrid, to Barcelona, Chelsea and Roma.  It recently established deals with SISAL and Lottomatica in Italy, and so the discussion about how DFS operators and bookmakers can complement rather than challenge one another has come to the …

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