Interviews

Jeff Saul – BetOnFinance.com – Change of Play…bridging betting & finance

Last month Danish firm Fibetco announced the international launch of subsidiary BetonFinance (BetOnFinance.com), a new betting product allowing consumers to bet on financial markets and win tax-free profits. SBC caught up with CEO & Founder Jeff Saul to discuss the intricacies of bringing a financial betting service to market. Saul details his firm’s in-depth market research prior to launch and his …

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SBC Leader Profile: Ebbe Groes -EveryMatrix – Meeting growth targets & new demands…

Following a period of new client wins for recognised industry platform and software provider EveryMatrix. Team SBC caught up with CEO Ebbe Groes, who details how his company are achieving its new wins in a saturated marketplace with tougher technology demands from all stakeholders. ________________________  SBC: Ebbe, congratulations on your significant new client wins. How has your team achieved bringing …

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EIG 2016: Curtis Roach – Clarion Gaming – Berlin Calling…

Clarion Gaming’s EIG Conference returns to the Berlin Arena from 18-20 October. The knowledge-led executive conference aims to discuss and debate gambling’s most prominent issues on a global scale. Ahead of the start of EIG 2016, SBC caught up with Clarion Gaming’ Senior Producer Curtis Roach to the full lowdown on this year’s show. ___________________________ SBC: Hi Curtis great to catch …

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Henry Chappell – Pitch – Partnering with ambitious and innovative brands

Henry Chappell is the CEO at Pitch Marketing Group, and appeared on the ‘Different ball game’ panel at the recent Betting on Sports (BOS) conference in London to discuss how betting can create partnerships with sports to reach a new audience. We caught up with him to find out about his BOS conference experience, learn more about the Pitch-created ‘Switching …

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Richard Thorp: FSB Technology – Underdog Game…Powering Black Type

Having launched new horseracing specialist online bookmaker Black Type, Richard Thorp FSB Technology Business Development Director details to SBC the challenges of bringing a specialist operator to market. Competing against legacy betting operators for a mature but stagnant audience, SBC asks what new dynamic can Black Type bring to horse racing consumers? _________________________ SBC: Hi Richard, as a platform provider …

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George Oborne – India Bet – Operators look to cheaper access points for UK market

George Oborne is the Managing Director at India Bet, and starred on the ‘International appeal’ panel at the recent Betting on Sports conference in London. We caught up with him to expand on his predictions for the future of cricket betting, talk more about India Bet’s social betting platform, and find out what the rest of 2016 has in store …

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Conall McSorley – Metric Gaming – Developing and trading real time golf markets

Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …

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Toby Oddy: Digital Fuel – Bringing effective Full Service!

Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …

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Gavin Weeks – Esportsify – Building a brand in esports

Gavin Weeks is an esports entrepreneur and runs the platforms Esportsify, Skinssanity.gg and Shard Esports.  Esportsify allows companies to create their own esports focused site, Skinsanity is the largest and first skins auction only platform whilst Shard, his latest venture, is aimed at unearthing grassroots talent in esports. SBC caught up with Gavin to pick his brain on commercial opportunities …

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BOS Speaker Profile: Viktor Hoffman – Marathonbet – Test the legacy, tackling future industry change

One of the industry’s newest leaders, Marathonbet’s CEO Viktor Hoffman details to SBC why betting stakeholders have to challenge industry legacy values and operations to meet current and future consumer demands. Hoffman, a speaker at the Betting on Sports Conference (15-16 September London Grange Hotel), tells SBC readers that while some operators my find comfort in traditional operations, tomorrow’s winners …

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