Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …
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Since making its debut on the international gaming stage back in 2019, TVBET has undergone some tremendous changes – having grown its products, employee numbers and number of partners. Speaking to SBC News, TVBET CEO Peter Korpusenko (right) discusses the company’s growth, overcoming the challenges posed by the COVID-19 pandemic and the war in Ukraine, as well as plans for the …
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Placing a bet can often present quite a few questions – which horse do you go for? Which bookmaker has the best odds? Is there other information available which would better inform your wager? Identifying these questions that punters might have, David Brown (right) set out to create City Bet Club, a members club which seeks to provide the shrewdest …
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Over the course of the last year, AstroPay has been implementing plans to expanding its offering to users around the world – and with that has come a whole host of new products which CEO Mikael Lijtenstein is confident are delivering “the best possible solutions available” for its partners. In an interview with SBC, Lijtenstein delved into all things innovation …
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Content is King across any sector with a large digital presence, but in betting and gaming is somewhat of a battlefield, with varying sporting schedules as well as the double-edged sword of data and media rights to consider. As the SBC Summit Barcelona edges closer, Senior Vice President Of Commercial Operations at Kambi, Jamie McKittrick, shared his views on how …
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Will Edwards, Director at XEDIA, walks us through the developments taking place at Betting Partners, aff.ai and Cashback.bet as the company prepares to “revolutionise the industry from multiple angles”. SBC: For those that might not know, can you tell us about XEDIA? XEDIA is a company I created, to unite a group of the most highly skilled individuals I’ve encountered …
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Entering a new regulated market requires “a lot of expertise, experience and a lot of resources” to ensure you pass the litmus tests set by regulators according to Mike Van Ermen, VP of Business Development at FSB. Not only that, he said, these processes are fundamental for establishing a trusting relationship with both new and existing partners. Speaking at the …
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Following the publication of the Sportradar Q2 results last week, CEO Carsten Koerl spoke with SBC Americas to discuss the company’s recent performance and the growing opportunities within the US market. Discussing how much of a priority the US market is when compared to Europe, Koerl began: “So at the moment, the US accounts for approximately 15% of total revenue …
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The rationale and demand for white label solutions remains as strong as ever, but only if the supplier can deliver the highest levels of service, according to Bar Konson, Head of Sales at NuxGame. Ahead of NuxGame’s participation in SBC Summit Barcelona, where the platform provider will showcase its newly-launched white label product in the Sports Betting Zone, Konson explained …
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“We’re living in a fast-changing world where brands can stay alive if they adapt to what people want.” – a key message from Šarūnas Mazalas, Chairman of Twain Sport,. Ahead of next month’s SBC Summit Barcelona, Mazalas explains the ways that T-Basket will “transform the world of sports” before giving us a sneak peek into what we can expect from …
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