SBC Events

BOFCON 2016 – Operator Panel: Getting the most out of Euro 2016

The Operator Panel rounded off #bofcon 2016 at Stamford Bridge, as three CEO’s spoke about getting the most out of the upcoming European Championships. The panel was made up of Simon Trim, CEO of Sporting Index, Mark Brosnan, CEO of Matchbook and Bernard Marantelli, CEO and Founder of Colossus Bets. All of the panellists spoke about the key focus they put …

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BOFCON 2016 – The dawn of DFS in Europe

The question of the value of club partnerships for both parties was the opener of the daily fantasy sports panel at Betting on Football (#bofcon) on Thursday afternoon.  Oulala Founder Valery Bollier, Sportego Founder Trev Keane, Mondogoal International Director Richard Graham and Fantasybet CEO Viktor Enoksen discussed DFS in Europe in a session chaired by Editec’s Simon Burrell. Mondogoal’s Richard …

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BOFCON 2016 – Game Time: Live Betting Products

Tom Light, Director of International Business Development at SBTech, confirmed that in-play betting is responsible for the large majority of turnover, and that betting around shorter time intervals will continue to be the most popular with players. He highlighted that players are pushing for quicker payment from won bets, and looking to make longer term bets into short term with …

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BOFCON 2016 – Trading Places Panel

The fourth session of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge was focused on data and trading patterns. It featured Senior Odds Compiler at Super Soccer Jeevan Jeyaratnam, Paolo Personeni of Sportsradar and Nathan Rothschild, Co-Founder of iSport Genius, with the Founder of Sportsbook Training Services Jonathan Smith moderating the ‘Trading Places – How has the availability of …

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BOFCON 2016 – Read all about it: Content Marketing

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

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BOFCON 2016: Khaled Naim on football and esports

The founder of esports agency Stark Esports, Khaled Naim, spoke at #bofcon today on the subject of FIFA as a gateway between football and esports.  Stark has a partnership with VFL Wolfsburg and further deals with a host of Bundesliga clubs including Bayern Munich are also on the cards. The terms of the Wolfsburg deal sees Stark aiding the side’s entrance into …

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BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

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Metric Gaming FA Cup tickets up for grabs at Betting on Football

Delegates attending the Betting on Football Conference at Stamford Bridge will get the chance to win tickets to the FA Cup Final by proving their betting prowess, courtesy of Metric Gaming. The Real Time In Play Betting Competition will focus on Arsenal’s home match against West Bromwich Albion with competitors using Metric’s SuperLive Platform in order to demonstrate they know …

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Jacob Curciel – Optima – Giving the bookmaker full control #bofcon

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …

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Vahe Baloulian – BetConstruct – #Bofcon 2016

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and …

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