Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …
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Paul Mills joins SBC from Clarion Gaming to head up events portfolio
SBC Global has appointed Paul Mills as Chief Operating Officer for its burgeoning events portfolio, which includes September’s Betting on Sports conference and exhibition, Betting on Football and the SBC Awards, now confirmed for Tuesday 5th December. Mills is well known in gambling and exhibition circles after 15 years working on the ICE show and associated events. In his new role …
Read More »97.4% of attendees recommend Betting on Football
Betting on Football 2017 has been hailed as a great success with 97.4% of visitors to the conference saying they would recommend it to a colleague, according to a survey carried out by SBC Events. Delegates, sponsors, speakers and exhibitors from the 3-5 May event also rated the networking opportunities at Stamford Bridge as 70% ‘excellent’ or ‘very good’ while …
Read More »Ronan Smith – Secure Trading – The rise of cryptocurrency
Just two weeks after sponsoring Betting on Football 2017 at Stamford Bridge, SBC caught up with Secure Trading Senior Account Manager Ronan Smith to discuss the evolution of mobile payments, the role of crypto-currencies and the impact of payment processing on customer acquisition. SBC: What’s next in the mobile payment space? RS: For Secure Trading, it’s obvious that mobile devices are …
Read More »Spiffx launches four new Take5 games at Betting on Football
Spiffx Founder Lennart Gillberg says that his company has spotted a “vertical between casino games and sports” after choosing Betting on Football 2017 to launch B2B products Take5Live, Take5Slot, Take5Odds and Take5Spin. Gillberg also confirmed that Take5Live, which allows customers to place bets on there being a goal within the next five minutes, is launching in Kenya this week with …
Read More »#bofcon2017 – New innovation and the impact of automation on trading
Paolo Personeni, Managing Director of Managed Trading Services at Betradar, has predicted that “voice activated sports betting is around the corner”. Speaking at Betting on Football 2017, Personeni was part of a panel discussing the evolution of the trading floor, the increased use of algorithms to define odds and the presence of more data which “means automation will become generally …
Read More »#bofcon2017 – Suppliers evolve within a consolidated market place
SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …
Read More »#bofcon2017 – Exploring marketing value outside of the Premier League
Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …
Read More »#bofcon2017 – Spanish betting operators ‘leapfrogging to Latin America’
The regulated Spanish gaming market continues to grow at a rapid pace, and while international operators clamour to gain a foothold in the market, those already established on the Iberian Peninsula are increasingly looking to leverage opportunities across the Atlantic. Speaking at this week’s Betting on Football event in London, Christian Tirabassi, senior partner at Ficom Leisure, said Spain’s Directorate …
Read More »Matchbook – Sponsor Profile – #bofcon2017
Matchbook is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. On the second day of the event (3-5 May), we spoke to Matchbook Director of Business Development Director Bradley Morrish about why football is such an attractive sport for betting, how the market is changing from …
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