Betting on Football

Phillip Wilson – Carousel Group: Utilising agility and rapid decision making as a new brand

For new operators entering the sports betting sector, providing a new and innovative football offering represents a challenging obstacle, as brands seek to compete against and take market-share of established players. Ahead of next week’s much anticipated Betting on Football Conference, SBC spoke to Carousel Group’s Chief Operations Officer, Phillip Wilson, as the firm undertakes its long term strategy to …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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AC Milan legend Franco Baresi to open Betting on Football 2019

Baresi

Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …

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Betting on Football conference sharpens agenda around key sports betting topics

The latest agenda has been revealed for the sixth edition of the Betting on Football conference, being held at Chelsea FC’s Stamford Bridge from 19-22 March, which provides an insight into some of the key topics to be discussed at this year’s event. Betting on Football is the only trade conference that brings together decision makers from international operators to …

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European Lotteries to descend on Betting on Football

Betting on Football

Major operators from 17 different jurisdictions are using next month’s Betting on Football conference as the perfect opportunity to meet and discuss the future of sports betting in their sector. The European Lotteries association (EL) will host a meeting for members of its Sport Working Group in London on Tuesday 19 March, which is part of the wider Betting on …

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Betting on Football acquires AffiliateINSIDER Bootcamp to deliver the Digital Marketing Forum

SBC Events and AffiliateINSIDER have collaborated to provide enhanced value to delegates at the Betting on Football conference by creating The Digital Marketing Forum, a new gathering for marketing professionals to discuss disruption, new disciplines and best practice in online marketing. The Digital Marketing Forum will run on the 21 March 2019 during the Betting on Football conference at London’s …

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GamblingCompliance signs up for SBC’s Betting on Football & Betting on Sports America

GamblingCompliance

Sports betting media and events company Sports Betting Community (SBC) and leading regulatory intelligence portal GamblingCompliance have joined forces in order to improve the dialogue around gambling regulations. The partnership will see GamblingCompliance become the lead partner on the key compliance and regulatory tracks at SBC’s upcoming Betting on Football (19-23 March) and Betting on Sports America (23-25 April) conferences. …

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Jesper Kärrbrink and Anthony Werkman talk regulations and public perceptions

Ahead of this year’s Betting on Football (19-22 March), SBC caught up with two of the event’s headline speakers – Jesper Kärrbrink (Mr Green) and Anthony Werkman (Betway). The pair will be taking part in the CEO panel, held as part of the ‘Leadership & Vision’ track on 20 March, which will be looking at the industry’s response to a …

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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

Kalma

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …

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Super Early Bird offer for next year’s Betting on Football

Super Early Bird

Super Early Bird tickets are now available for next year’s Betting on Football conference, which returns to the home of Chelsea FC at Stamford Bridge from 19-22 March 2019. All the ‘Early Birds’ who purchase tickets before Friday 14 December will get a £200 discount off the full ticket price, for an event featuring up to 2,000 senior delegates, space …

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