UK

William Hill has penned a two-year deal with Everton to become the Club’s Official European Betting Partner. Beginning this 2016/17 Premier League season, the new partnership will see the Everton FC link up with William Hill marketing to offer exclusive odds on a comprehensive range of markets on all the club’s EPL matches, FA Cup and Capital 1 Cup games. Furthermore, …

City analysts and industry commentators are eagerly awaiting William Hill’s half-year 2016 results on Friday 5 August, with company governance expected to present a strategic update focusing on reversing the firm’s declining digital performance. A tough 2016, which saw the operator issue a profit warning in Q1 burdened by higher industry taxes and an 11% net revenue decline in its digital …

Sam Allardyce, the newly appointed manager of the England national football team, may be forced to give up his brand ambassador role with My Club Betting. The Guardian newspaper has reported that The Football Association (The FA) is reviewing whether it is appropriate for Allardyce to continue his association with the betting company since taking on the duties of England …

Both the English FA and the Scottish FA have announced the signing of betting integrity memorandum of understandings (MoU) with William Hill to safeguard the sport. The two separate MoU’s cover all professional football events and associated governing bodies within England and Scotland, and within the jurisdiction of both FA’s. William Hill will exchange information with the two individual governing bodies related to suspected betting …

Sean Carr runs the esports consultancy Esports Logic and has been working with Dafabet as the bookmaker’s esports liason. Here he provided SBC News with his take on the recent skins betting drama and the general state of play in esports betting… Over the past 18 months esports has expanded exponentially; with significant risings in prize funds, TV broadcasters securing …

Updating its ‘Next US President’ market, Betfair has detailed that Donald Trump has ‘hit his shortest price at 2.98’ of becoming the 45th leader of the United States of America. At present Betfair gives Trump a 34% chance of replacing Barack Obama, having been sworn in as official Republican Presidential Nominee at the RNC Party convention in Cleveland Ohio last …

FTSE-listed gambling technology provider, Playtech has announced its latest provisions for omni-channel client Gala Coral, which will see its first ‘out of the box’ retail Virtual Sports product rolled-out across 100 Coral UK betting shops. Following the initial roll-out phase within Coral betting shops, Playtech will then aim to deploy it new Virtual Sports product throughout 1000 further Coral retail …

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

Sports betting and lottery operators data driven software provider Betgenius has unveiled a new website and logo as part of a brand overhaul. The London-headquartered company, which also has offices in Estonia, Bulgaria, Denmark and Lithuania, was recently part of a merger with Sporting Pulse International to create new parent company Genius Sports. Following the merger, Betgenius has been given a new, modern …