SBC News Voice of the Sports Betting Industry
William Hill has penned a two-year deal with Everton to become the Club’s Official European Betting Partner.
Beginning this 2016/17 Premier League season, the new partnership will see the Everton FC link up with William Hill marketing to offer exclusive odds on a comprehensive range of markets on all the club’s EPL matches, FA Cup and Capital 1 Cup games. Furthermore, William Hill marketing will offer Evertonians exclusive competitions and money-can’t-buy prizes.
The two-year arrangement will see William Hill use Everton’s platforms to connect with Blues fans in the UK and across Europe, with its name set to appear on the Club’s LED screens and interview backdrops as well as providing an improved concourse betting experience for fans at Goodison Park.
Alan McTavish, Head of Commercial at Everton Football Club, said: “We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties.
“Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”
Alex O’Shaughnessy, Chief Marketing Officer at William Hill, said: “Everton are one of the most iconic clubs in Britain and it’s great to be joining the Blues at this exciting point in their history. We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.”
