UK

BetVictor has announced the comprehensive renewal of its longstanding sponsorship with the World Snooker Tour (WST).  The new agreement sees BetVictor solidify its commitment to pro-snooker, as the title sponsor for eight tournaments during the upcoming 2023/24 WST season. BetVictor will serve as the title sponsor for various prestigious events, including the BetVictor Home Nations Series, the BetVictor European Series, …

The UK Gambling Commission (UKGC) has launched a new ‘test hub’ to facilitate the responsibilities and duties of working with non-licensed entities.  The hub is focused on providing information and guidance on the responsibilities of operators who choose to deal with ‘non-licensed entities’, including white-label partners. Located under the ‘Compliance’ tab, the hub defines the expectations and duties operators must …

Incentive Games has launched another product for one of its most prominent clients, bet365, launching the horse racing-themed 6 Horses Challenge title for the operator. Based around this week’s Royal Ascot racing event, the free-to-play (FTP) game is the first racing-oriented one developed by Incentive Games for bet365, although the firm has created several others for the Stoke-based firm. Incentive …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

The Parliament of Malta has approved the passage of Bill.55, that will allow Maltese courts to refuse the recognition and enforcement of foreign judgements related to the online gambling sector. Tabled on 24 April 2023, Bill 55 ‘Gaming Amendment Bill’ has been sponsored by Hon. Silvio Schembri MP Minister for the Economy and European Funds. The Bill has now been …

Chelsea FC has entered final negotiations with a betting company for it to become the club’s new primary shirt sponsor, according to reports.  The partnership is said to be an initial one-year contract, which falls in line with the Premier League‘s decision to keep front of shirt gambling sponsors until the end of the 2025/26 season. According to research from …

In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off.  The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …

Stake.com is in discussions with Chelsea FC to become the top-division side’s new shirt sponsor, according to a report from SportBusiness. Despite the recent decision of a league-wide ban on front-of-shirt gambling sponsors, the five-time Premier League champions are considering the Australian-Curaçaoan online casino as a potential partner after a three-year deal with mobile network Three expires. The news comes …

Entain Plc investor Eminence Capital has questioned the M&A strategy of the FTSE100 gambling group, citing that it has impacted the firm’s value and future prospects. An open letter published by Eminence CEO Ricky Sandler criticised the board of Entain for allowing a £600m bookbuild to fund the acquisition of STS Group, through the issuance of new shares, which represents …

Animal activist movement Animal Rising has said that it will cease all of its protests this summer if British racing agrees to take part in a debate surrounding the morals of the sport. However, the BHA has announced that it has ‘refused to be coerced’ by the group and will not take part in the one-hour debate, which would be …