UK

European online bookmaker 10Bet has confirmed that it has boosted its live sports streams portfolio for its UK domain 10Bet.co.uk by partnering with Betradar Live Channel Online services. The partnership will see 10Bet UK gain access to over 30,000 live stream events per year via the Live Channel Online portfolio. Live content will include football, tennis, basketball streams from multiple …

Susan O’Leary, director of eCommerce at Alderney, says the football betting industry needs to embrace regulation to ensure long-term success. The relationship between football betting operators and governments, regulators and advertising watchdogs has, and always will be, a game of tug of war. Operators want to maximise exposure for their brands and offer consumers more markets across more games and leagues …

The governance of Sky Betting & Gaming (SB&G) has confirmed that it will seek to create a further 100 new jobs within its Yorkshire offices of Leeds and Sheffield. Online betting operator SB&G is one of Yorkshire’s biggest technology employers, the betting firm has further been listed as one of the UK’s fastest growing digital tech enterprises. Since being taken …

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …

The Champions League tie between Borussia Dortmund and Monaco came out as the top match in April on bettingexpert, with Unibet the top bookmaker for the match at the Westfalenstadion. Statistics from the bettingexpert community showed 238 tips on the quarter final first leg, with 52 of those placed on Unibet (21%), 33 on bet365 (13.9%) and 19 on William …

Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area. Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a …

European industry platform and software supplier BetConstruct has announced that it has strengthened its UK market regulatory provisions by securing both ‘Casino and Pool Betting’ B2C UK Gambling Commission (UKGC) licences. Updating investors, BetConstruct detailed that its two new licences would serve to strengthen its UK market presence, adding further gambling provisions to its existing UKGC remote betting licence granted …

John O’Reilly Non-Executive Director at William Hill told the Betting on Football conference audience that he is excited that betting is entering a new stage, following landscape changes to the industry and its key stakeholders. O’Reilly, a + 25-year industry veteran, has seen significant industry shifts in betting driven by new technology, changing consumer habits and regulatory change. With regards to …

Betting data and odds specialist Abelson Info has informed the market that it has acquired Super Soccer Oddsfeed related assets, growing its footprint within the sports betting provisions sector. Both firms have a prior industry relationship having worked on joint-venture Goalscorer Prices & Settlement (GPS) feed which is utilised by a number of bookmakers. Super Soccer Oddsfeed provides the odds and Abelson …