Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area.
Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a variety of influential roles’ which will be based in its Liverpool Hub.
The bookmaker informs that Liverpool was selected as its UK and European HQ city following an executive-led review of properties and operational logistics of UK cities.
SportPesa, one of the leading bookmakers within the African betting market, will now move to open an office in Liverpool’s prestigious Waterfront developments. SportPesa management expects to open its European HQ in late July 2017.
SportPesa Director of Global Strategy Ivo Bozukov said: “After months of careful consideration, we have identified Liverpool as the preferred city to call home.
“Liverpool provides us with a number of key factors, such as the wealth of local talent in nearby universities, strong IT and business infrastructure to service a forward-thinking and pioneering enterprise, and most of all a passion for sports second to none in the world.”
Bozukov added: “As a city, Liverpool has a very proud history, unique identity and an exciting future – a future that we would be proud to be a part of.”
Further to its Liverpool HQ announcement, Bozukov teased SBC by detailing that SportPesa is actively looking for Liverpool based sports partnerships, increasing the firm’s awareness and profile amongst the City’s tech and talent community. Following a review of partnership options, SportPesa details that it has a certain ‘sweet-tooth’ for a Liverpool based football club!