UK

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …

The Champions League tie between Borussia Dortmund and Monaco came out as the top match in April on bettingexpert, with Unibet the top bookmaker for the match at the Westfalenstadion. Statistics from the bettingexpert community showed 238 tips on the quarter final first leg, with 52 of those placed on Unibet (21%), 33 on bet365 (13.9%) and 19 on William …

Kenyan founded betting operator SportPesa has confirmed to SBC that it is looking to house its European Headquarters in Liverpool, creating up to 100 new jobs in the area. Seeking to boost its profile within the European betting markets, SportPesa governance views the UK as a key hub for its global diversification strategy. The bookmaker is seeking to add ‘a …

European industry platform and software supplier BetConstruct has announced that it has strengthened its UK market regulatory provisions by securing both ‘Casino and Pool Betting’ B2C UK Gambling Commission (UKGC) licences. Updating investors, BetConstruct detailed that its two new licences would serve to strengthen its UK market presence, adding further gambling provisions to its existing UKGC remote betting licence granted …

John O’Reilly Non-Executive Director at William Hill told the Betting on Football conference audience that he is excited that betting is entering a new stage, following landscape changes to the industry and its key stakeholders. O’Reilly, a + 25-year industry veteran, has seen significant industry shifts in betting driven by new technology, changing consumer habits and regulatory change. With regards to …

Betting data and odds specialist Abelson Info has informed the market that it has acquired Super Soccer Oddsfeed related assets, growing its footprint within the sports betting provisions sector. Both firms have a prior industry relationship having worked on joint-venture Goalscorer Prices & Settlement (GPS) feed which is utilised by a number of bookmakers. Super Soccer Oddsfeed provides the odds and Abelson …

SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

Issuing its Q1 trading update (period ending 31 March), FTSE-listed bookmaker Ladbrokes Coral Group Plc continues its digital momentum, despite being impacted by unfavourable sporting results recorded during February and March. Updating investors, Ladbrokes Coral detailed a 22% rise in group digital revenues, with its enlarged sportsbook division recording a 40% uplift in period net revenues. However, the firm would …

Matchbook is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. On the second day of the event (3-5 May), we spoke to Matchbook Director of Business Development Director Bradley Morrish about why football is such an attractive sport for betting, how the market is changing from …