UK

Sky Bet has become the latest online UK operator, to roll out a minimum bet guarantee to its customers. The guarantee will allow punters to bet to win £500 on Class 1 and Class 2 races from 10am on the morning of the race. The new minimum bet, which also applies to restricted customers, means that Sky Bet has become …

Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction. In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

Camelot UK Lotteries have announced Lotto and EuroMillions alterations, in addition to preliminary details of a brand new game set to launch, following a recent company wide strategic review. Identifying improvements to the National Lottery range of games as “one of four key areas where action was needed,” it’s striving to “get back into long-term, sustainable growth” and maximise contributions …

Last July, William Hill governance launched its ‘Nobody Harmed by Gambling’ corporate initiative, outlining the industry’s biggest individual commitment to minimising gambling-related harms. Spearheading the FTSE betting group’s new social responsibility initiatives, Lyndsay Wright, Director of Strategy, Brand & IR details to SBC the significant operating and structural changes William Hill will undertake to fight problem-gambling on the front foot… …

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

Iconic football commentator, John Motson has been signed as the voice of Football INDEX, meaning his voice will be heard on the firm’s national TV and radio ads over the next 12 months. Motson’s involvement with Football INDEX comes at a time when demand for football trading continues to rise, particularly amongst football fans, celebrities and City traders. There are …

House Tech Ads has strengthened its affiliate network, confirming agreements with Playson, Endorphina and Bgaming through its GamblersPick.com brand. The new partnerships will allow GamblersPick to offer a progressive portfolio of content from all three games suppliers, that work alongside top analysis and reviews of each game. The agreements will also incorporate demo-play functionality of the providers’ games via GamblersPick, …

AffiliateINSIDER is fast becoming the go-to affiliate strategy and programme management agency for iGaming brands after striking a new deal with Toals Bookmakers, a company that is seeking to expose its affiliate strategy to a wider, UK-centric audience. Launched in November 2017, AffiliateINSIDER clients enjoy expert affiliate management and strategy consulting, and PR support through content hub https://affiliateinsider.com/, alongside access to exclusive content …

Stockholm-listed online gambling group LeoVegas AB has confirmed that it will strengthen its UK sports betting proposition, adding new sportsbook provisions to its BetUK brand. Updating the market, LeoVegas governance outlines that it will relaunch BetUK as a sportsbook property, having recently secured the brand’s first sponsorship agreement with Championship football club Swansea AFC. Entering 2018, LeoVegas secured the BetUK …