Sports betting platform and systems provider Kambi has kicked off 2020 with the launch of its new ‘Partner with Confidence’ marketing campaign. The campaign, which will be complemented by a brand-led video, will be tailored towards emphasising Kambi’s reputation as “the industry’s trusted sports betting partner.” Gerard Starkey, the firm’s Marketing and Communications Director, commented: “A key factor why Kambi …
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Malta-based online operator Casumo has confirmed that it will be expanding into the UK betting market after launching its new sportsbook which will be made available on mobile, desktop and via the Casumo Sports app. The new launch will allow punters to personalise their betting experience upfront by selecting their favourite sports and leagues. “I am excited to be able to …
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The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …
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The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns. Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured). It currently works with industry leaders such as …
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Industry strategic consultancy Regulus Partners kicks off the new year with a look at the use of VIPs by UK licence holders. UK: gambling regulation – online VIP reliance exposed? The Guardian newspaper has received information on the VIP concentration of some apparently leading GB licensees following a Freedom of Information request to the Gambling Commission. The expose has been …
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Industry workplace diversity, inclusion and equality program the All-in Diversity Project (AiDP) will launch its new #opendoors campaign which aims to recognise those who ‘have opened career doors for others.’ The campaign, which will launch on January 27, hopes to highlight those across the industry which have supported individuals and championed talent. AIDP emphasised that the initiative will also shine …
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Organisers of next month’s ICE London claim the event is on course to deliver a comprehensive account of what’s new in international gaming with confirmation that 73 exhibitors from 37 jurisdictions will be ‘stepping into the future’ for the first time as part of the world’s largest gaming technology event which is being held on 4-6 February 2020. The list …
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Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
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BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
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Former England captain Wayne Rooney has collaborated with 32Red as the firm emphasises its focus on responsible gambling with the launch of its ‘Stay In Control’ series. The opening episode of the series saw Rooney joined by former football league midfielder Scott Davies, who currently does extensive work in promoting the risks of gambling with Epic Risk Management. Hosted at …
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