The board of Bally’s Corporation has notified investors that it has reached definitive terms for the NYSE gambling group to be acquired by Standard General LP. As announced, Bally’s board has endorsed an $18.25 cash per share offer proposed by Standard General LP, the New York private equity fund and Bally’s biggest investor, maintaining circa 26% of the firm’s …
Read More »Europe
BETER Live hires new CCO as company ‘scales at pace’
BETER Live has announced the appointment of Alina Mihaela Popa as its new Chief Commercial Officer. Popa – who brings almost a decade of industry experience – joins the live content provider as the company continues to ‘scale at pace’, with new products, market launches and operator partnerships set for the coming months. She said on her new role: “I …
Read More »EFL’s first fantasy football game ‘comes to life’ with Genius Sports
The English Football League (EFL) has been working with Genius Sports in launching a new fantasy football game. Fantasy EFL now enables players to choose from over 2,000 players across 72 teams. The game will officially commence for the 2024/25 season, which kicks-off 10 August, and lasts throughout the entirety of the season ending 3 May. Genius Sports’ Chief Partnerships …
Read More »UKGC backs GSGB as new baseline for problem gambling research
The UK Gambling Commission (UKGC) has published the year-one statistics and datasets of the Gambling Survey for Great Britain (GSGB) for 2023. The survey is a key directive of the Commission, which in 2021 launched a pilot programme to re-model how data is collected on “adult gambling participation and problem gambling prevalence statistics”. Adopting a new methodology and data-collection approach, …
Read More »Betano first to launch Re-Play eSports with Inspired
Inspired has announced that it has partnered with Betano to launch Re-Play eSports. The new betting solution is said to blend Virtual Sports offerings with fixed odds esports to offer 24/7 esports events. Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, commented: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, …
Read More »CEO, Gentoo: Lisbon Spotlight – “Future Discipline of iGaming Media”
Online gambling is about to reach the halfway mark of a conflicted decade in its relationship with affiliate marketing. 2024 sees the majority of affiliate publishers revise their operating structure to overcome the intertwined challenges of tightening regulation, high media costs, and saturated audiences. The evolving interplays of affiliate marketing will be dissected at the SBC Summit by Jonas Warrer, …
Read More »BHA code to oversee racing’s ‘unique’ relationship with betting
The British Horseracing Authority (BHA) has launched a Code of Conduct for British racing which concerns sponsorship agreements with gambling companies. Supported by the Racecourse Association (RCA), the new Code fulfils a policy proposal for all sports set out in the Government’s 2023 Gambling White Paper and aims to show the sport’s commitment to ensuring all gambling activity is undertaken …
Read More »bj88 nets record sponsorship with AFC Bournemouth
bj88 has become the front-of-shirt partner of AFC Bournemouth for the next two seasons. The gambling company is set to become the Premier League club’s official Asian sports betting partner and a principal partner, in what has been described as a record-breaking deal. Under the agreement, bj88 will contribute financially to community projects aimed at enhancing health, well-being, and inclusion …
Read More »BGC reports record £122.5m funding increase
The Betting and Gaming Council’s (BGC) largest members have donated £122.5m over four years to tackle problem gambling and gambling harm, new figures have shown. Described as a record funding increase, this total is £22.5m more than the £100m the BGC’s four largest members pledged to contribute between 2020 and March 2024. Wes Himes, BGC Executive Director of Standards and …
Read More »Sportradar ‘maximises the potential’ of social media with ad:s solution
Sportradar has announced the integration of live sports data and betting content into video advertisements through its ad:s paid social marketing solution. The solution is aiming to develop new opportunities within paid social advertising, delivering more relevant adverts, at speed and scale, enabling greater engagement, enhanced campaign efficiency and value for sports betting and igaming clients. SVP Marketing Services at …
Read More »