BetConstruct will support its partners in expanding their reach after launching its new sportsbook promotion campaign, HomeWork. Designed to elevate the player experience, the new campaign allows operators to ‘assign tasks’ to players, who will receive rewards from the total prize pool of the promotion when the ‘HomeWork’ is completed. The tasks – which players are given 24 hours to …
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Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games. Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …
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Online betting operator BetVictor has secured a multi-fixture sponsorship agreement with Newbury Racecourse for the remainder of 2021, including the Gold Cup. The collaboration will see the firm sponsor sponsorship of 41 races across 13 reacedays throughout the year, beginning with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup. In addition, the …
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Slot developer Blueprint Gaming has partnered with the Professional Darts Corporation (PDC) to launch a new World Darts Championship themed title. The new release sees the slot supplier make its debut into the sports-themed category of online casino products, demonstrating a broadening of its portfolio. Officially licensed from the PDC, the slot will feature famous darts players including newly-crowned world …
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More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content. With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …
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In 2021, industry eyes have shifted to French market developments, where top legal scholar Isabelle Falque-Pierrotin serves as the first leader of new regulatory agency L’Autorité Nationale des Jeux (ANJ). Speaking exclusively to SBC, Falque-Pierrotin shares ANJ’s objectives to develop a ‘unified era’ for French gambling by modernising its laws whilst balancing enterprise needs with social responsibility duties… Can the ANJ deliver …
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Following the publication of a UK Gambling Commission (UKGC) report into gambling participation and problem gambling prevalence, the Betting and Gaming Council (BGC) has pledged to “keep up the momentum” in its quest to raise standards across the industry. Data from the UKGC showed that problem gambling rates across the UK had dropped from 0.6% to 0.3% over 2020, however …
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Leeds-based Easyodds.com has launched its Syndicate Racing System (SRS) as a means of drawing new audiences to horse racing. The system, dubbed the ‘punters champion’ by the odds comparison site, aims to increase accessibility to broadcast audiences interested in horse racing by diversifying the role of syndicates. In an official blog post on medium.com, Easyodds said it ‘believes that syndicate …
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Jdigital has signed a ‘collaborative agreement’ with Spanish problem-gambling therapist FEJAR, which will see its members promote a new treatment support freephone helpline (tel- 900 533 025) across their digital inventories. The Spanish online gambling trade association has revealed that eight of its members – Codere, Ebingo, Entain, Flutter, Sisal, Sportium, Wanabet and Winamax – have begun the ‘first phase …
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Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …
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