Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years.
Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years.
Betway will continue to be a prominent partner of NiP, with the bookmaker set to feature on all team clothing and across NiP’s training facilities.
Furthermore, Betway marketing secures NiP brand, media and player rights which will be utilised for the development of commercial and social media content.
Betway has sponsored NiP since 2016, becoming the bookmaker’s first esports-centric partnership. Updating stakeholders, Anthony Werkman Chief Executive of Betway detailed that the bookmaker plans to convert NiP into a legacy partnership for Betway’s marketing portfolio.
Anthony Werkman said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.
“They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen. By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together.”
Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.
“Betway is the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans around the world together.
“We are extremely proud of what we have achieved over the last two years, and are confident we can elevate this partnership further. We are looking forward to working with Betway for the long term. #GONINJAS”