Europe

SOFTSWISS signs ‘landmark’ sports betting-focused deal with Bambet

SBC News SOFTSWISS signs 'landmark’ sports betting-focused deal with Bambet

SOFTSWISS has secured another agreement for its SOFTSWISS Sportsbook, incorporating sports betting operator Bambet into its client portfolio. The collaboration will grant Bambet players access to 10,000 live events covering 70 different sports, in what has been described as a ‘massive landmark’ for SOFTSWISS Sportsbook’s expansion, building on previous deals with PowerCasino and N1Bet. Furthermore, SOFTSWISS aims to deliver a …

Read More »

Codere strengthens LatAm visibility with River Plate partnership

SBC News Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

Read More »

GambleAware names Entain as top Q1 donor with £2m contribution

SBC News GambleAware names Entain as top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. GambleAware currently requests that all licensed operators donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per annum are asked to donate a minimum …

Read More »

Tipico secures US-facing ‘strategic alliance’ with Gannett

SBC News Tipico secures US-facing ‘strategic alliance’ with Gannett

German operator Tipico has enhanced its foothold in the expanding American sports betting market via a ‘strategic alliance’ between its US subsidiary and digitally-focused mass media company Gannett. As a result of five-year agreement, Tipico will become the official sports betting and igaming provider for the subscription-based media provider, incorporating its odds, props, free-to-play games and betting trends across the …

Read More »

EC probes FDJ’s €380m French national lottery contract

SBC News EC probes FDJ's €380m French national lottery contract

The European Commission (EC) has launched an ‘in-depth investigation’ examining how Groupe FDJ secured its 25-year exclusive concession to operate France’s national lottery. The Commission has launched its investigation following two separate complaints that highlighted Francaise des Jeux (FDJ) paying the French government a fee of €380 million to operate France’s national lottery games and retail distribution network. FDJ’s exclusive …

Read More »

Ladbrokes retains Neverland as lead creative agency

SBC News Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

Read More »

BetConstruct builds website construction capacity through SpringBuilder

SBC News BetConstruct builds website construction capacity through SpringBuilder

BetConstruct’s betting and gaming website builder has undergone a series of upgrades with the launch of SpringBuilder X. The supplier believes that SpringBuilder X will help “reimagine the process of website creation” by using a suite of traditional CMS tools. SpringBuilder X, BetConstruct says, will also speed up the construction of both casino and sportsbook websites while also improving UI/UX. …

Read More »

How does latency and stream delay work in esports?

PandaScore

The relationship between latency and stream delay is pivotal to how the esports betting industry operates, writes PandaScore CEO Flavien Guillocheau. The functionality between these two elements has become increasingly pertinent as the sector continues to grow, expand live betting opportunities and become a sportsbook staple. To understand how it all fits together, it’s important to first establish the difference …

Read More »

Whittingdale backs DCMS’ evidence-led approach against APPG criticism

SBC News Whittingdale backs DCMS’ evidence-led approach against APPG criticism

John Whittingdale MP, the DCMS Minister overseeing the 2005 Gambling Act review, has responded to a letter from the All-Party Parliamentary Group for Gambling Related Harm (GRH APPG) calling on the government to ‘act in an informed way’ on gambling advertising. Sent on 5 July, the letter concerned a parliamentary discussion held on 25 May, during which Whittingdale responded to …

Read More »