Racing Post will help drive audience engagement and interest in a revamped Tote by providing its comprehensive range on content services to operator UK Tote Group, optimising the promotion of the ‘Tote Ten to Follow’ game relaunch.
The partnership sees Racing Post provide full support of Tote products and services across print and digital platforms and will supply the pool betting operator with in-depth racing content with full UK and Irish racing commentaries.
This week saw the UK Tote Group announced the launch its new brand identity for the Tote, with the pools operators relaunching ‘Tote Ten to Follow’ as its headline game following a five-year hiatus.
In partnership with the Racing Post, the popular game returns for the 2019/20 National Hunt season. Tote players can enter through Racing Post and Tote digital channels to be in with a chance of winning £250,000 in prizes. Registration will launch later in November.
Speaking about the partnership, Racing Post Commercial Director Sam Houlding said: “We’re delighted to be working with the UK Tote Group as they enter into a new era. The Tote proposition has always been popular with our audience.
“We look forward to providing our long-term support to all of the exciting developments planned by the Tote, starting with the launch of the revamped Tote Ten to Follow in association with Racing Post. We expect the game will be as popular as ever, particularly given its modernisation to the digital age. Racing fans will no doubt be absolutely delighted to see it back.”
Houlding continued: “We’re very excited about the whole partnership. Both businesses have racing at their core, our products and services are a perfect fit and we look forward to the benefits the partnership will bring to all Tote bettors.”
Mark Kemp,UK Tote Group Managing Director, added: “We are excited to be working with the Racing Post again as we bring back Tote Ten to Follow in a modern digital format with the new Tote brand.
“The extensive reach and depth of coverage in the Racing Post will ensure racing fans have all the information they need to pick their stables over the next few weeks. We have guaranteed a minimum of £250,000 in prizes and look forward to being able to share further details, including the eagerly awaited opening and closing dates for Tote Ten to Follow stables picks, in the coming days.
“We are also delighted to be working with the Racing Post team, to support increasing the long-term visibility and relevance of the new Tote as we develop the product and proposition for racing and betting fans in the months and years ahead.”