Europe

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …

The opening weekend of Premier League 2021/2022 matches saw GambleAware restart its flagship ‘Bet Regret’ campaign across UK sports media and football stadiums.  The campaign sees GambleAware continue its marketing mandate of promoting safer gambling awareness and betting moderation to a target audience of 18–34-year-old males – deemed most vulnerable to forming impulsive behaviours through their gambling choices. Bet Regret …

Groupe FDJ has announced a major commercial development, as its FDJ Gaming Solutions B2B technology subsidiary has won the tender to redevelop the retail distribution network of LOTTO Bayern.  Working with retail technology partner Groupe Carrus, FDJ Gaming Solutions has been tasked with deploying +4,300 of its ELITE camera-based lottery terminals to upgrade LOTTO Bayern’s retail network The deal is …

Entain has laid out a blueprint in a bid to achieve its goals of becoming “a world leader in sports betting, gaming, and interactive entertainment,” spearheaded by the acquisition of the technology platform, products and team of Unikrn. The purchase of the esports betting and entertainment media firm is expected to be finalised later in the year, and comes amid the appointment …

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …

Stats Perform has pledged to develop a sophisticated monitoring system to help tackle and reduce social media abuse witnessed across all sports markets.  The sportstech company has partnered with data-ethics specialist Signify Group to establish a new headline partnership, benefiting global sports and media stakeholders. The collaboration launches as governments, athletes and sporting bodies call for social media platforms and …