Europe

Kindred sticks with ‘trusted hand’ Kambi Group for NJ sportsbook provisions

SBC News Kindred sticks with 'trusted hand' Kambi Group for NJ sportsbook provisions

Stockholm-listed online gambling firm Kindred Group Plc has confirmed that it has extended its sports betting platform agreement with Kambi Group Plc, servicing its upcoming New Jersey property. Inbound for 2019, Kindred will launch its first US-centric online gambling property operating under the domain of its flagship Unibet brand. Making its US debut in the Garden State, Unibet US will …

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Gambling.com issues bond prospectus on Stockholm Nasdaq

SBC News Gambling.com issues bond prospectus on Stockholm Nasdaq

Industry affiliate marketing network Gambling.com Group has today published a corporate bond prospectus for €16 million in anticipation of its listing former secured bond notes on the NASDAQ Stockholm Exchange later today. The bond prospectus is attached to Gambling.com’s October 22 announcement, in which the firm declared that it would sanction a senior-secured-notes transaction seeking to raise target funds of …

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Luckbox seeks full capacity appointing Domicilium IOM as network lead

SBC News Luckbox seeks full capacity appointing Domicilium IOM as network lead

Gearing up for its much-anticipated product launch in early 2019, esports betting incumbent Luckbox has announced that it has partnered with Isle of Man-based full-scale data centre Domicilium IOM. Entering a critical period for its operations, Luckbox has selected Domicilium to act as lead network provider, servicing its enterprise hosting, DDoS protection capacities, data transfers and recovery alongside further network …

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UEFA pushes VAR early for Champions League 2018/19

SBC News UEFA pushes VAR early for Champions League 2018/19

UEFA executives have announced that the governing body of European football will introduce ‘Video Assistant Referees – VAR’ technology for its flagship UEFA Champions League competition, beginning at the round-of-16 knockout stages from 16 February 2019. UEFA President Aleksander Ceferin confirmed the mandatory VAR Champions League enforcement at yesterday’s ‘special meeting of the UEFA Executive Committee’ hosted in Dublin. Governing …

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RISQ ups mobile dynamics with Thunderbite tool

Age Verification

Industry risk management and jackpots insurance specialist RISQ has moved to strengthen its mobile engagement and retention dynamics, integrating Thunderbite in-app marketing solutions. Tailored for gaming and betting Thunderbite’s in-app marketing tool increases player engagement and maximises returns across all channels reducing acquisition and player promotion costs. Furthermore, Thunderbite’s intelligent messaging combined with in-app engagement rewards based on micro-segmentation helps …

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Thomas Koller – Friends4Media – Pulling off an “ambitious” UEFA partnership

Friends4Media

An established provider of brand engagement solutions with a special focus on quizzes and trivia games, Friends4Media recently became the sole mobile application games company licensed by UEFA. We caught up with the firm’s Managing Director Thomas Koller, who explained how the partnership with UEFA came about, dispelled doubts over the long-term effectiveness of quiz games, and shared his excitement …

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BetConstruct integrates Live Horse Racing through PMU deal

SBC News BetConstruct integrates Live Horse Racing through PMU deal

BetConstruct has secured an international agreement with PMU – the leading horse race betting organisation in France. PMU maintains and modernises hundreds of racetracks, as well as organising thousands of annual races eligible for betting. The agreement gives BetConstruct the opportunity to stream and provide betting markets for French horse racing. Philippe Thebault, PMU Area Manager, commented: “PMU is very happy …

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RMG – Watch Out 2019! Racing TV will deliver ‘next-level’ broadcasting for UK & IRE

SBC News RMG - Watch Out 2019! Racing TV will deliver 'next-level' broadcasting for UK & IRE

Preparing to expand its broadcasting content in 2019, incorporating the racing programmes of all 26 Irish racecourses from 1 January, Racing UK confirms that it will rebrand its entity to ‘Racing TV’. Operating firm Racecourse Media Group (RMG), details that the Racing TV rebrand reflects its subsidiary’s expanded responsibilities as the exclusive broadcaster for 61 UK & IRE racecourses – …

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Ladbrokes reveals specific sports narrative with ‘We Glove It!’ campaign

SBC News Ladbrokes reveals specific sports narrative with 'We Glove It!' campaign

This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle. Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury. Launching ‘We Glove It!’, Cravens detailed that the campaign …

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