Europe

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

Hereford Racecourse is looking to enhance its raceday experience, unveiling a new partnership with the Racehorse Owners Association for the 2018/19 season. Further emphasising its acknowledgement of the importance of the experience for racehorse owners, Hereford Racecourse and the ROA has united to place a specific focus on the arrival experience at the course. The O&T entrance to the racecourse …

Celebrating its fifteenth year in business within the Turkish betting and lotteries market, Athens-listed gaming and lottery systems provider Intralot SPA has announced a major investment plan in strategic asset – INTELTEK. Issuing a market update, Intralot governance confirms that it has begun development on an ‘INTELTEK – Global Research & Technology Development Centre which will be housed in Turkey, supporting …

BetBright has announced that it will boost its online casino personalisation and behavioural learning capabilities by integrating ConversionBet software within its proprietary platform. Partnering with Middlesbrough-based ConversionBet, BetBright seeks to better understand its customer journeys, selections and engagements taking place across its casino inventory. Customised for online gambling incumbents, ConversionBet software is developed on the ethos that ‘every click represents …

Inevitable anticipation accompanies the recommencing of club football, however thanks to UEFA’s much scorned Nations League tournament, this international break filled fans with the same excitement and elation that would normally only be associated with club football. It was formerly a regular feature of international breaks for games to fade to a conclusion, with both sides settling on what they …

Werner Becher long-term Chief Executive of DACH markets betting group Interwetten Sports (Interwetten.com) has confirmed his leadership departure via a LinkedIn post. “Today I informed Interwetten employees today that I will step down as CEO at the end of 2018.” Becher’s Linkedin update. A seasoned European IT and media executive, Becher has led Interwetten since 2011, converting the sportsbook into …

Niall King, CTO at SportCaller, looks at how operators can set themselves apart by adopting advancing tech to facilitate the most effective integrations from the free-to-play game perspective. The future of technology lies in artificial intelligence and capacity. Indeed, there’s an increasing onus on suppliers to provide the most effortless integration and run off sophisticated yet intuitive systems, ushering in …

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …