Independent gaming software developer and operator, The Gamesys Group, has collaborated with SBTech to launch the new Virgin Bet platform. Gamesys had launched a competitive tender process to decide upon the supplier of the Virgin Bet brand, with SBTech chosen for the landmark agreement. Gamesys’ Gibraltar Marketing Director, Simon Mizzi, celebrated the launch of the Virgin Bet brand. He said: …
Read More »Europe
Sportsbet.io appoints Denilson as new brand ambassador
Coingaming Group sports betting subsidiary, Sportsbet.io, has confirmed that it has appointed Brazillian football star Denilson to be the new official brand ambassador of the bookmaker. The 2002 World Cup winner is set to offer his wealth of football knowledge to punters across Brazil ahead of the CONIFA Sportsbet.io European Football Cup 2019, UEFA Nations League finals, FIFA Women’s …
Read More »Boylesports enters UK retail scene with Midlands acquisition
As the UK retail betting scene contracts, Irish independent bookmaker Boylesports is fulfiling its long-term corporate ambition of entering the market with the acquisition of Midlands bookmaker Wilf Gilbert. Ireland’s second largest betting firm has agreed to acquire UK independent bookmaker Wilf Gilbert’s thirteen retail betting properties, however the two firms are keeping mum on the money involved, only citing an ‘undisclosed sum’ . …
Read More »Mansion commits to future Irish profile
Expanding its regulated markets profile, online gambling firm The Mansion Group (Mansion) has confirmed that it has secured Irish licences for its flagship sportsbook property of MansionBet and casino verticals MansionCasino, Slots Heaven, Casino.com. The announcement sees Gibraltar based Mansion commit to launching its full online gambling portfolio for the soon to be re-regulated Irish online gambling marketplace. Long overdue …
Read More »The Stars Group appoints Anomaly as US market creative lead
Toronto TSX-listed The Stars Group Inc has confirmed the appointment of New York and London based advertising agency Anomaly as lead creative account for its US business and flagship PokerStars property. The Stars Group undertakes its appointment, following a competitive pitch, in which Anomaly is reported to have beaten London agencies’ Droga5 and McCann to win the creative account. Anomaly’s …
Read More »Bookmakers gear up for a bumper-weekend of sports
With one of the racing calendar’s most iconic fixtures taking place this weekend, bookmakers are confident that the Epsom Derby will maintain its popularity during a bumper-Saturday of sports. Betting activity is expected to spike for the derby, as the Epsom Derby remains as the third most popular racing event – just behind Royal Ascot and the Cheltenham Festival. Andrew …
Read More »BetUK.com secures Premiership Rugby partnership
Premiership Rugby has inked a new agreement with the LeoVegas Mobile Gaming Group which will see their BetUK.com brand become the rugby league’s official betting partner. The new partnership will focus upon the promotion of the Safe Gambling Campaign, while also naming BetUK.com as the partner for the free-to-play Premiership Rugby Predictor game on the Premiership Rugby app. “We’re delighted …
Read More »Rank Group pursues Stride Gaming for £115 million
The governance of Rank Group Plc has this morning confirmed that it has entered ‘advanced discussions’ to acquire London AIM-listed online gambling group Stride Gaming Plc. Rank the operating company of Mecca Bingo and Grosvenor Casinos, has tabled a ‘28% premium’ offer on Stride’s share price, putting forward to investors an all-cash ‘151 pence per share’ purchase price to acquire …
Read More »William Hill appoints fresh faced Wavemaker as lead UK media agency
UK marketing news source CampaignLive has reported that FTSE betting group William Hill Plc has awarded its UK media buying and planning account to London advertising agency Wavemaker Global. Wavemaker is a subsidiary agency of WPP Group and will replace long-term incumbent Vizeum (Dentsu Aegis Network), as William Hill’s lead UK media planning and buying agency. The yet to be confirmed update, …
Read More »Paysafe confirms Philip McHugh as inbound CEO
Paysafe Group has confirmed the inbound appointment of Philip McHugh as new Chief Executive, replacing long-term leadership incumbent Joel Leonoff. McHugh will take charge of Paysafe’s executive team on 24 June, as Leonoff takes the governance position of Vice Chairman of Paysafe’s Board of Directors. A twenty-year executive, specialising in digital payments, retail banking and corporate finance, McHugh joins Paysafe …
Read More »