Generous ATM is a Betfair promotion for its ‘Price Rush’

betfairatmBetfair has claimed responsibility for a stunt which saw Super Rich Cash Machines, a mysterious ATM provider that appeared on Tooting High Street on Wednesday morning, dispensing more money than was expected to customers.

News of the malfunctioning cash machine broke on Wednesday morning across social media as members of the public tweeted about the free cash they were receiving, and within a few hours news had spread as people looked to get in on the free cash.

The machine – which has apparently given away over £10,000 in cash to unsuspecting customers – didn’t ask for a PIN number or take any details from customers’ cards, but aside from that the on screen process was identical to genuine cash machines.

The online bookmaker set up the ‘Super Rich’ cash machine to promote its Price Rush:  a new feature on its Sportsbook, which can give customers better odds than they bargained for by giving sportsbook customers better odds if they are available on its exchange at the time the bet is struck.

Betfair Brand Product Manager Andy Holmes said: “The odds on getting more money than you expected at a cash machine are pretty slim but yesterday our Super Rich Cash Machines Price Rushed transactions, giving some users much more money than they requested. For anyone visiting the Super Rich Cash Machines Tooting Branch today, they may be in for the same experience…”

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