Gambling group GVC Holdings has confirmed that it will be carrying out a major reshuffle of its senior product team in a bid to fine tune its current operational structure. As part of the reshuffle, GVC’s deputy chief operating officer Valery Gelfman will be handed the responsibility of monitoring the operator’s senior product team. Commenting on the changes, Shay Segev, …
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BetConstruct signs Andriy Shevchenko as brand ambassador
AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct. The company said that Shevchenko will be used to introduce the technological capabilities of both BetConstruct and FeedConstruct, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data. The Ukrainian, …
Read More »Stars Group revises 2019 guidance citing enlargement responsibilities
Toronto TSX-listed The Stars Group Inc has revised its full-year guidance after citing a number of market headwinds. Publishing its interim H1 2019 trading update (period ending 30 June), the Stars Group has adjusted its 2019 revenue guidance to $2.5-2.58 billion mark (previous form $2.6-2.76 billion) and reduced its EBITDA guidance to $905-930 million, having previously held a 2019 earnings target …
Read More »19.com nets Leicester City betting partnership
Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner. The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. The new agreement is hoped to boost the exposure of the betting operator across …
Read More »Sky Bet bolsters fan engagement by backing Sky Media YouTube shows
Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
Read More »AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest
SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …
Read More »Martin Wachter, Golden Race: Preparing virtuals for US players
Martin Wachter, CEO of Golden Race, discusses the “enormous” growth prospects for virtual sports in the US, where it is targeting a first state licence and launching games with “new and unique functions” to meet player tastes across the pond. SBC: What are the plans for Golden Race in the US? MW: We have been doing a great amount of …
Read More »BBC Panorama reports rise in complaints to UK bookmakers
According to a BBC Panorama documentary due to air tonight, UK Gambling Commission statistics have reported a 5,000 per cent rise in the number of complaints made about UK bookmakers over the last five years. The Panorama investigation, Addicted to Gambling, will be hosted by Bronagh Munro, and will be broadcast at 8.30pm on BBC1 on Monday. The UKGC figures …
Read More »Busy Blueclaw bags series of betting account wins
Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …
Read More »FA charges Huddersfield Town with misconduct
EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’. The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …
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