SBC News Voice of the Sports Betting Industry
French sports betting operator France Pari finished a positive 2014, reporting increased revenues of €17.9 million up 46% on 2013 performance (€12.5 million).
France Pari stated that its strong 2014 performance had been driven by increased player activity combined with improvements to its betting verticals and markets. The operator performance was further aided by the 2014 FIFA World Cup, which saw peak player numbers and sports betting wagers for the French online betting sector.
In 2014 the operator had launched its mobile betting app which accounted for 25% of all wagers recorded, as the operator concentrated its efforts on new product verticals.
France Pari said in a statement that the rise came from “the growth of the French online sports betting market which should reach nearly 30% in 2014, but also the launch of France Pari’s solutions for smartphones”.
Further to its positive sports betting performance, France Pari launched two new sports betting brands NetBet and GenyBet through its Sportnco B2B business division who doubled its 2014 revenues to €1.05 million.
France Pari concluded its 2014 performance report, by stating that it would continue to focus on mobile development, the group expects to launch new products in the coming months. France Pari will also increase its efforts to expand its betting services in further European betting markets.
