Malta based online gambling group iGame Ltd, has announced the launch and rebrand of 24hBet.com. The new sports betting operator will further see the integration of iGame operated 24hPoker and 24hCasino under one common brand – 24hBet.
iGame management had initially soft launched its 24hBet brand in November 2014. Following a strategic product overhaul, iGame management decided that 24h poker and casino brands would be better served under one common brand forming 24hBet.com. 24hBet, will operate its igaming services under iGame Ltd’s Malta operating license.
24hBet will operate as a multi-product igaming operator, offering a sports betting product powered by EveryMatrix’s OddsMatrix platform. Its online casino features title content from Microgaming and Net Entertainment.
With its launch 24hBet will offer a special 3x €50 sports betting bonuses for all new customers.
Patrik Backlund, Brand Manager for 24hBet comments:
“Our new name also reflects our aim to make a permanent stamp in the sportsbook market. Most importantly, we know our players and with our new market strategy, we are sure to reflect the right desires from sports fans and sportsbook gamblers alike. We will offer an exciting sportsbook product where all odds and sports can be reached at any time”.
iGame Ltd will be displaying 24hBet acquisition and affiliate services at the London Affiliate Conference (LAC) in Olympia Centre from 31st January – 3rd February
