Europe

Stuart Godfree, Managing Director & Co-founder of mobile development and innovation studio mkodo, tells industry tech stakeholders to pay no attention to the hysteria generated by Apple’s stricter enforcement of non-native apps… ______________________ On 3 June 2019, Apple updated its App Store review guidelines, imposing restrictions on real-money apps. It followed stricter enforcement of guidelines clamping down on non-native applications …

BetShah has outlined plans to ‘cement and further enhance’ its current network of partnerships after confirming the launch of its new affiliate program which will be managed exclusively by AffiliateINSIDER. The partnership plans to guarantee both support and development of BetShah’s affiliate marketing strategy to a global market and provide affiliate relationship management of the highest calibre upon launch. Ioannes Lagos, Project Manager at …

Online gambling group LeoVegas has strengthened its responsible gambling policies after developing new plans to launch  a new live chat service across its UK-facing brands, in collaboration with Gambling Therapy. The new service, LeoLine, will deliver immediate live help to punters that wish to access support in managing their gambling activity. The overall impact of the new service is due …

Issuing a market filing Stockholm-listed Gaming Innovation Group (GiG) has confirmed that it has reached an agreement to divest its Highroller (Highroller.com) online casino property to Ellmount Gaming Ltd for a total consideration of €7 million. As part of the agreement, Ellmount will become a B2B customer of GiG services, continuing to operate Highroller utilising GIG’s platform, front-end and managed …

Gambling group GVC Holdings has confirmed that it will be carrying out a major reshuffle of its senior product team in a bid to fine tune its current operational structure.  As part of the reshuffle, GVC’s deputy chief operating officer Valery Gelfman will be handed the responsibility of monitoring the operator’s senior product team.   Commenting on the changes, Shay Segev, …

AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct. The company said that Shevchenko will be used to introduce the technological capabilities of both BetConstruct and FeedConstruct, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data. The Ukrainian, …

Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner.  The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops.  The new agreement is hoped to boost the exposure of the betting operator across …

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …