Europe

The governance of London AIM-listed industry affiliate marketing publisher XLMedia Plc has confirmed the sale of Webpals Mobile, the firm’s app marketing subsidiary to Israel-based ad-tech and SaaS solutions provider PLYmedia. XLMedia governance has chosen not to disclose the terms of sale related to the transaction, detailing that company maintains its long-term strategy of focusing on ‘higher-margin publishing activities’. ‘Webpals …

Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …

Publishing its interim 2019 results (26-week period ending 2 July), FTSE250 William Hill Plc details solid progress on the firm’s five-year business transformation strategy (announced November 2018) focusing on the three core areas of digital expansion, US market growth and retail realignment. Updating investors, William Hill stated that H1 2019 trading reflected the ‘different challenges and opportunities’ that the group …

Israel based WSC Sports an enterprise seeking to dominate sports video content and distribution through the development of its AI-powered platform, has announced that it has secured $23 million (€20 million) in Series C funding. The WSC Sports platform is able to analyse live match broadcasts, identifying event highlights that can be quickly customized into short-form video-clips enabling the fastest …

As disclosed this week, the triumvirate of racing stakeholders, Racing Post, TXODDS and Banach Technologies have today launched new trading solution ‘AllSported’, a joint-venture seeking to optimise all bookmaker racing markets. The three-way venture will see the companies combine their expert competencies and knowledge of horseracing, seeking to deliver the industry’s best-in-class trading solution for bookmaker clients. The AllSported ‘made-to-measure’ …

Stockholm-listed Global Gaming AB has suffered a further setback in reviving its flagship Ninja Casino brand, as it confirms that its ‘injunctive relief appeal’ has been rejected by Sweden’s Supreme Administrative Court. The update sees Global Gaming governance overruled for the third time by Swedish administrative courts, in relation to challenging Swedish gambling regulator Spelinspektionen’s indefinite suspension of Malta subsidiary …

Online betting exchange, Smarkets has this morning announced the official launch of its new sportsbook product ‘SBK’, seeking to disrupt all traditional wagering engagements. A sportsbook mobile app SBK seeks to deliver punters the ‘fairest and funnest’ app for betting on sport and politics, fusing Smarkets exchange prices with a social-optimised interface. Regarded as one of the UK’s fastest-growing tech …