Esports

Betting and gaming solutions supplier BETER has extended the scope of its integrity and transparency operations covering its live events.  Strengthening of such measures will cover the Setka Cup and ESportsBattle tournaments, with the company’s policies developed in line with the standards of the International Olympic Committee (IOC) and other international sports bodies.  “The utmost reliability of tournaments and principles …

With interest in esports as a betting product continuing to rise, Oliver Niner, PandaScore’s Head of Sales, highlights the importance of simplicity when promoting the market to the general consumer.  To read Oliver Niner’s interview with SBC about the distribution, consumption and operation of esports betting products, click here. Esports has seen consistent growth year-on-year, with more viewers, companies, consumer brands …

In a bid to better reflect its corporate mission and the young demographic audience it targets, Esports Technologies has rebranded as EBET. The new corporate identity has been chosen to showcase the company’s expanded services, which now includes traditional sports and casino games alongside its flagship esports offering.  Additionally, the firm has also stated the rebrand better reflects its target …

Betby has secured its latest sportsbook partnership, powering the launch of crypto-based operator BC GAME, as the latter makes its debut in the sports betting space.  The sportsbook supplier will provide its full solution to BC GAME, including a customisable product, a reporting tool and supper systems, as well the Betby.Games range of esports titles.  Betby’s esports products are AI-driven …

Oddin.gg has moved to bolster its range of services for its clients, acquiring marketing agency Thousand Lives. Thousand Lives specialises in esports wagering, and Oddin.gg has identified the merger as another step towards ‘providing the whole spectrum of esports services’ to its clients.  The acquisition will see the esports betting solutions provider absorb Thousand Lives’ esports division and rebrand it …

Global esports, odds feeds, risk management and iframe solutions provider Oddin.gg has confirmed a new strategic collaboration this week with upcoming North American technology firm SB22.  Under the terms of the partnership, SB22 will benefit from implementing Oddin.gg’s iframe solution, described by the latter as a “state-of-the-art product designed to enhance sportsbooks with truly engaging esports betting offerings”.  SB22’s mission …

Incentive Games and Esports Technologies have entered into a commercial agreement, with the former supplying the esports betting provider with free-to-play games.  The software licence and service agreement deal will see Esports Technologies incorporate a customised suite of free-to-play products into its range of brands, including a number of European operators.  Esports markets covered by the partnership include CS:GO – …

Better Collective AS has moved to significantly enlarge its esports media presence by acquiring e-football gaming community Futbin and related assets for €105m in a cash and shares deal.  Registering 50 million monthly visits on its website, alongside a further three million daily actives on its proprietary app, Futbin is recognised as the leading online community and digital resource for players …

Betby has made a new addition to its esports portfolio, incorporating baseball events and tournaments into the Betby Games collection.  The development will see more than 20,000 AI-led baseball events go ahead each month, a move that Betby hopes will bolster its commercial standing in markets where the sport has a strong following, such as Latin America and Japan.  Betby’s …

Esports data and odds provider PandaScore has published a comprehensive whitepaper this week that sets out to provide operators with everything they need to know about capturing betting’s greatest emerging market, esports.  Titled “How to build a successful esports betting product”, the whitepaper walks operators through the critical components of esports betting, starting with the opportunity the vertical presents before …