Esports

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …

The Committee of Advertising Practice (CAP) has published guidance on how gaming and media stakeholders should manage and monitor in-game purchases and player incentives.     CAP guidance forms part of a 2020 consultation led by the Advertising Standards Authority (ASA), which is charged with ensuring that audiences are better protected and informed on in-game purchases and engagements. The consultation was launched …

Svenska Spel has announced that it will fund the expansion of Esportshall, Sweden’s leading esports coaching and mentoring organisation. Sweden’s state-owned lottery operator will become the principal sponsor of Esportshall new ‘Grassroots Cup’ tournaments, an amateur series seeking to uncover the next generation of Swedish talents across all major formats of competitive gaming. Esportshall was established by former CSGO player …

Aspire Global is set to integrate Esports Technologies’ proprietary odds modelling, market creation and trading feed into its own esports platform. As a result of a strategic licence agreement between STO-registered Aspire and the Nasdaq-listed esports betting organisation, the latter will also gain access to the former’s offerings and managed services.  These offerings will include a number of B2B igaming …

Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets. Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online payments for igaming players, with …

N1 Bet has strengthened its brand visibility in the esports space by partnering with Beyond the Summit Pro Series Dota 2 tournament. The deal will see N1 Bet enhance its esports offering via its website, dedicating a section on its website to the market, and offering free bets on player’s third, seventh and 10th wagers – which can be used …

Spotlight Sports Group has expanded its US offering after acquiring fantasy sports technology and media company FA Media LLC (Alarm Sports Network) in an all-cash transaction. Under the terms of the agreement, Alarm Sports Network (ASN) will fold into the Spotlight Sports Group network of brands, growing the company’s staff to more than 500 people. ASN has been responsible for …

Real Luck Group maintains that its business remains in a stable position, supported by a strengthened balance sheet of CAD $17.2 million (€11.5m)  as the company moves to transform its flagship Luckbox esports wagering platform.  Luckbox 2021 interim trading results were published on the SEDAR registry of the Alberta Securities Commissions (ASC), showing that the firm realised revenues of CAD …

Kambi Group Plc has this afternoon disclosed that it has reached an agreement to acquire live esports data and markets odds specialist Abios for a total consideration of SEK 270 million (€26m). The deal sees Kambi undertake its biggest corporate acquisition to date, providing the Stockholm-listed technology group with a new platform to expand its esports services within global betting’s …