Esports

Real Luck appoints growth expert Benn Timbury as COO

SBC News Real Luck appoints growth expert Benn Timbury as COO

Real Luck Group, the operating company of esports betting platform Luckbox, has confirmed the appointment of Benn Timbury as new Chief Operating Officer (COO).  A key addition to Real Luck’s executive management team, Timbury has extensive experience in scaling-up igaming operations,  having worked “across all areas of operations, driving revenue growth, player acquisition and retention, B2C and B2B partnerships and …

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EEG bullish of growth prospects as YTD losses swing to $35m 

SBC News EEG bullish of growth prospects as YTD losses swing to $35m 

Esports Entertainment Group Inc (EEG) has outlined significant progress on its commercial and tech objectives following the expansion of its global gaming portfolio.   Publishing its interim 2022 trading update (six month period ending 31 December) – the US Nasdaq online gambling and esports wagering group registered a 12x jump in revenues to $31 million (H12020: $2.6m). Period trading accounted for …

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Bayes Esports and ESL Gaming: Professionalising esports beyond global data distribution

SBC News Bayes Esports and ESL Gaming: Professionalising esports beyond global data distribution

Extending their existing partnership until 2023, data provider Bayes Esports and production firm ESL Gaming have embarked on a joint mission to professionalise the esports data ecosystem beyond global data distribution. The two companies initially started working together back in 2019 to create what they describe as a far-reaching network within the esports data industry. Since then, more than 150 …

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Aspire Global’s full services leveraged by esports platform WIN Group

SBC News Aspire Global’s full services leveraged by esports platform WIN Group

Aspire Global has added another betting operator to its portfolio of clients, as it enters into an agreement with esports platform WIN Group to provide its full turnkey services. The partnership will see Aspire’s BtoBet sportsbook platform leveraged by WIN, along with casino games and its PAM platform, as part of a full proprietary offering.  Furthermore, the provision of Aspire’s …

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PandaScore: How esports can power the streaming shift in betting marketing

SBC News PandaScore: How esports can power the streaming shift in betting marketing

The rise of esports as a betting market in recent years has been undeniable, but some misconceptions remain as to how the product should be distributed, consumed and operated.  Speaking to SBC News, Oliver Niner, Head of Sales at PandaScore, highlighted the importance for operators of leveraging their own esportsbook service to generate odds on the sector, whilst highlighting what …

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Itema secures IOM licence as final condition for Livestream acquisition

Isle of Man

Canadian esports and igaming company Itema has received an online gaming licence from the Isle of Man Gambling Supervision Commission. The acquisition of an Isle of Man gambling licence is the last condition for Itema’s acquisition of Livestream Gaming, the parent company of esports betting firm Loot.Bet. Agreed last month, the transaction saw TSXV and ITMSF-listed Itema acquire all of …

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Oddin.gg makes first foray into Russia with BetBoom deal

SBC News Oddin.gg makes first foray into Russia with BetBoom deal

Oddin.gg has agreed to supply its esports betting solution to BetBoom after the Russian bookmaker laid out plans to capitalise on the “growing interest in esports in its home country”. The agreement marks Oddin.gg’s first partnership with an operator in Russia, with the solutions provider underlining its plans for further international expansion. “BetBoom is already one of the most successful …

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Entain identifies ‘clear link’ between betting and video gaming

SBC News Entain identifies ‘clear link’ between betting and video gaming

Following a new study, Entain has asserted that there is a strong correlation between betting and video gaming, whilst also anticipating greater future demand for esports products.  In particular, the survey of 16,000 people found that video gamers were 4.3 times more likely to participate in betting and 4.5 times more likely to participate in igaming, with the FTSE100 group …

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Oddin.gg to power BetU Play-To-Earn esports debut

Oddin.gg to power BetU Play-To-Earn esports debut

Oddin.gg has been selected as the esports betting provider for BetU Play-To-Earn, a play-to-earn sports betting game which will be making its first foray into the esports world. Upon confirming the partnership, BetU Play-To-Earn highlighted Oddin.gg’s “robust and reliable uptime” as a key factor in the agreement, alongside the esports provider’s “seamless integration, and long-term view towards partnerships”. Marek Suchar, …

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