New esports wagering incumbent Puntt will launch this February, seeking to become the first platform to deliver ‘esports betting player performance’ markets.
The start-up is founded by the five-man Liverpool-based development studio of RPGG Media, a team looking to deliver effective esports wagering components across B2C and B2B verticals.
Backing Puntt’s mission statement, RPGG Media is led by former racing executive Phil Adams and his team of ‘pool betting experts’, who believe that optimising legacy wagering components focusing on individual players rather than teams is key to engaging esports audiences with betting markets.
Merging old and new dynamics, Puntt is set to become the first esports wagering product to launch player-focused betting pool markets on the first-person shooter CS:GO, which will be followed shortly by Dota2 pools in addition to further planned major esports titles.
Preparing for Puntt’s February debut, Adams said: “Puntt’s player betting offering is unique in the esports betting industry. These are tricky markets to price and can leave operators with large liabilities in a market where the customer is often better informed.”
In its mandate, RPGG Media believes that pool betting components can overcome esports market and player engagement challenges that have frustrated sportsbook incumbents to date.
Strengthening esports inventories, Puntt will enable bookmakers to offer ‘bets on player performance’ by launching markets on individual achievements such as most kills – in-play dynamics which incumbents have found hard to price.
“Our solution gives customers an exciting and fair product,” added Adams. “We are launching with CS:GO initially with other leading games to follow in the future.”
Entering 2020, esports wagering has been placed at the forefront of the industry’s agenda as leadership seeks to broaden sports betting audiences and brand appeal.
Further esports developments saw London-based esports bookmaker Midnite announce this January that it had raised $2.4 million in venture capital-backed by executives of Betfair and GVC Holdings. The stakes are riding high if 2020 is to become the year in which esports becomes a wagering mainstream market.