The International Betting Integrity Association (IBIA) has recorded a 48% increase in suspicious betting reports from 2019 to 2020, with a 25% increase in football alone. In total 270 cases were reported, spanning 43 countries and 15 different sports, with 68 occurring in the first quarter. This is opposed to 183 reports in 2019, which were largely attributed to table …
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Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …
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Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …
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As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …
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Vbet, the flagship international B2C betting and gaming brand operated by BetConstruct, has signed an official title sponsorship deal with leading esports team, Alliance. The Swedish-based esports team currently competes in Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania. The distinctive branding of Vbet will be visible on Alliance players’ shirts throughout 2021, with the partnership also set …
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Skill gaming is one of the fastest growing ‘sunrise economies’ in India, according to Sunil Krishnamurthy – general secretary of the All India Gaming Federation Advisory Board (AIGF) – but without a self-regulated market, gaming’s economic potential cannot be fully realised. Speaking as part of the BetConstruct sponsored gaming track on the second and final day of the SBC Digital …
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With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …
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India is one of the most prominent emerging markets in the global sports betting industry. Both online and offline gambling are legal in India, but it is up to regional state governments to form local regulations. Speaking at the SBC Digital – India event on a Sportradar-sponsored panel entitled ‘Horseracing – leading the way to regulation’, Jaydeep Chakravartty, Vice President …
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Sports Information Services (SIS) has secured the live picture and data rights for the full schedule of Saudi Arabian racing, with the agreement set to include The Saudi Cup. After signing a two-year partnership, the full Saudi Arabian racing schedule will be made available to SIS’ network of customers via its live broadcast retail and online services, including its 24/7 …
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The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …
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