SBC News Voice of the Sports Betting Industry
Forming a strategic partnership, The Hong Kong Jockey Club (HKJC), Totepool and Ascot Racecourse will move to launch ‘The Ascot World Pool’ product for Royal Ascot 2019.
The three-way partnership will see the development of a new pari-mutuels product for the UK and Asian markets furthering the international appeal of Royal Ascot’s festival week.
Maximising wagering liquidity, The Ascot World Pool will combine Totepool and HKJC pari-mutuel markets during Royal Ascot race days.
As project leaders, Totepool and HKJC will seek to deliver the best Royal Ascot pools proposition which will deliver best market value, bigger jackpots and race day promotions for punters.
The Ascot World Pool will be made available across Ascot Racecourse betting points, HKJC and Totepool properties.
Backing the project Winfried Engelbrecht-Bresges, the Hong Kong Jockey Club’s Chief Executive Officer, stated: “We are honoured to provide a global tote offering for one of the world’s leading racing festival brands, Royal Ascot. T
We believe this is the beginning of a new era in international racing. We are already in active discussions with other racing bodies about future World Pool initiatives.”
Furthering the partnerships Asian appeal, HKJC will be allowed to simulcast all five days of Royal Ascot 2019.
This Weekend, Philip Sears, Managing Director of the Totepool tweeted his delight at securing the partnership and its anticipated benefits for the Totepool’s business;
Momentous moment for tote betting in the UK. Today we agreed a tri party deal with Ascot and HKJC. This will see Totepool commingling Ascot Pools in Hong Kong next year. Turnover is expected to exceed £3m per race and exceed £100m per year. Only at Totepool
— Philip Siers (@SiersPhilip) June 23, 2018
