Affiliate News

Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software. Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June. Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm …

Industry full-service marketing agency and software developer Mediacle AB has extended its existing partnership with London AIM-listed mobile gaming group Nektan Plc,  to include the supply of affiliate software and services. The partnership will see Nektan utilise Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including  Cheeky Win and Love Reels. Mediacle’s MAP operates as an …

Expanding its US profile, Gambling.com Group Plc has confirmed the appointment of Gerry Ahern as Director of North American Content. A 30-year veteran in sports media and publishing, Ahern will oversee the development of Gambling.com content production for US market audiences. Ahern is the former VP of Content for USA Today Sports (2011-2016) and has most recently served as Editor-in-Chief …

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …

Industry affiliate marketing publisher Gambling.com Group Plc has detailed a strong start to 2019 trading, as the firm moves to accelerate its US market agenda. Publishing its Q1 2019 trading update (period ending 31 March), Gambling.com details growth across all core business metrics, as revenues total €5.2 million (Q1 2018: €3.4m). Detailing strong ‘organic growth’, Gambling.com reports a period increase …

Income Access (Paysafe Group) announces a ‘major coup’, confirming that it will power the relaunch of The Stars Group Inc’s affiliate marketing programme – ‘Stars Affiliate Club’.   Relaunching its affiliate marketing services, the ‘Stars Affiliate Club’ will house affiliate marketing inventory for the flagship Stars Group properties of PokerStars, PokerStars Casino, Full Tilt and BetStars. Income Access forms a …