Affiliate News

category for affiliate news

Easyodds releases new version of Cheltenham app

Odds comparison company Easyodds.com has released its 2017 Cheltenham Festival app in time for next week’s major festival. After a successful version last year, which had over 3000 users and garnered a positive review in the Racing Post on Sunday, the 2017 edition already features the latest ante-post odds from UK bookmakers so punters can find the best value bet for the Festival. …

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Turn yourself into a ‘bettingexpert’ with Cheltenham 2017 Guide

Leading affiliate bettingexpert has continued its quest to produce the ultimate betting resource around the Cheltenham Festival, the biggest meet on the horse racing calendar. The company’s dedicated Cheltenham 2017 page is complete with tips for every race, although these may change when the final start lists are confirmed. Meanwhile, bettingexpert horse racing analyst Stephen Harris has confirmed that they …

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Betting Gods extends reach with European language versions

Betting Gods - Copyright: convisum / 123RF Stock Photo

Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish …

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Cherry’s Game Lounge launches first Japanese affiliate website

Cherry Gaming’s industry performance marketing subsidiary Game Lounge has confirmed the launch of its first Japanese affiliate website; JapaneseCasino.com (www.japanesecasino.com) Launched last week, the website aims to produce the best content and information for Japanese online gambling consumers. Game Lounge management stated that it had spent numerous months researching the market in order to adapt its product to localised needs …

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LeoVegas providing top tips for affiliates

LeoVegas has launched the innovative Affiliate Academy program, a series of articles that provide affiliates with real guidance on major subjects, such as improving SEO, writing excellent content, and the selection of keywords, with tips released directly from the firm’s top managers. The mobile-first operator has made a real push in the affiliate sector since the launch of its LeoVegas …

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NetRefer powers Paddy Power Betfair combined affiliate program

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

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Better Collective crowned National Champion at European Business Awards

Better Collective AS the operating company of leading European sports betting player portal bettingexpert.com, has triumphed over almost 32,000 entrants to be named National Champion at the European Business Awards 2016/17. The awards, which include competing companies from 33 countries, recognise business excellence and best practice in the European business community, with Better Collective one of just 2% of entrants …

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Paysafe strengthens marketing services with $30 million Income Access acquisition

FTSE-listed online payment provider Paysafe Group (Paysafe) has confirmed the acquisition of leading industry affiliate and acquisition marketing software provider Income Access for a cash consideration of CAD $40 million (circa $30 million). Updating the market this morning, Paysafe governance declared that it had agreed to buy the Montreal-based marketing solutions provider, which currently services more than 25,000 industry affiliates. …

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Smarkets relaunches affiliate program with Income Access

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

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Olybet relaunches affiliate programme with Income Access

Industry affiliate marketing and player acquisition software provider, Income Access continues its recent run of commercial partnership successes announcing that it has agreed to service the affiliate programme of Estonia-based gambling operator Olympic Entertainment Group (OEG). Updating the media, Income Access management detailed that OEG will relaunch its OlyBet brand affiliate programme utilising its igaming specialised marketing software. Regulated by the …

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