Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

Industry software and platform provider BetConstruct has moved to strengthen its virtual sports client capabilities by announcing that it has entered into a supply agreement with Golden Race, which will provide its partner network with an expanded virtual sports content catalogue. Confirming its partnership this morning, BetConstruct will now integrate Golden Race expanded VS portfolio, which will include premium virtual …

Copenhagen start-up Kiggit has confirmed that it has been awarded a UK Gambling Commission (UKGC) remote operator license. The start-up will now move to launch its social pool betting app in the UK within the coming months on both Android and iOS. Kiggit describes itself as a hybrid betting product; ‘A mix of Betfair’s Exchange and The Football Pools’. Its …

William Hill has announced the official longlist for its 2016 ‘William Hill Sports Book of the Year Award’, the most valuable and prestigious prize is sports writing. Unveiling its longlist, William Hill presents seventeen sports books’ covering nine different sports, all vying to follow 2015 winner ‘The Game of Our Lives’ by David Goldblatt. Making this year’s longlist is ‘No …

Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …

London-based specialist industry law firm Harris Hagan has confirmed the promotion of Bahar Alaeddini to Partner with immediate effect. A Harris Hagan senor solicitor since 2012, Alaeddini has advised multiple industry stakeholders on international gambling projects. Updating the market, Harris Hagan governance informed that Alaeddini promotion would see her work with the founding partners John Harris and John Hagan, helping …

The NBA has announced a multiyear global data and statistics distribution agreement with Sportradar and Second Spectrum. Restructuring its data, insights and analysis infrastructure, the NBA will implement a new Sportradar and Second Spectrum developed state-of- the-art league-wide player tracking system. Beginning season 2017/18 the partnership will further see Sportradar become the official ‘Global Distributor’ of real-time NBA league and match …

Australian gambling operator Tabcorp has confirmed that its online betting subsidiary Tab.com.au has signed a multi-year partnership with the UFC, becoming its official Australian wagering partner. Tabcorp marketing secures the partnership ahead of the UFC returning to Australia on 27 November for ‘Fight Night Melbourne’ Luke Rockhold vs Jacare Souza 2. As a UFC sponsor, the Tab.com.au brand will get …

The inaugural Central & Eastern European Gaming Awards (CEEGA) saw NetBet crowned ‘European Sports Betting Operator of the Year’. The awards ceremony hosted at the Hilton Budapest (20 September) by event organisers eeGaming.org, saw NetBet beat European market rivals Unibet and Sportingbet claiming the accolade for best European sports betting operator. eeGaming.org informed that NetBet’s effective multi-European market expansion had …