SBC News Voice of the Sports Betting Industry
BETEGY, the digital sports data technology start-up, today announced that they are to provide their patented football sports betting prediction software in an exclusive 3-year licensing agreement with Chinese Welfare and Sports Lottery provider SunLoto operators of the Wozhongla brand.
The Sports Lottery market in China was worth $21.9Billion in 2013 and the agreement sees BETEGY as one of the first European companies to enter this lucrative and legal sports betting related vertical. It is to offer its digital sports content and user engagement football predictions products developed using statistical algorithms to millions of potential customers of the Wozhongla brand as a paid service in time for this year’s World Cup.
The 3-year deal with an optional extension shall allow SunLoto access to the BETEGY API which provides data-driven predictions as against subjective opinions on football events in over 20 global football leagues, into what is arguably the biggest sports betting market in the world for football fans in the hundreds of millions.
Alex Kornilov CEO and Co-founder of BETEGY, said, “China is viewed by many sports betting and sports data companies in the West as the panacea for growth. We are delighted to be one of the first providers to offer our sports data prediction content solutions that use self-learning algorithms and statistics on football outcomes, in a market where over 250 million people play the Chinese Sports Lottery and Chinese Welfare Lottery. Sports data prediction tools are growing in popularity at an exponential rate, driven by tech savvy sports bettors and fans using smart phones and other devices. These customers demand accurate information to satisfy their immediate needs whether for betting or for fun. By signing this agreement with Wozhongla, we have a trusted and reliable strategic partner in China”.
Gao Lei CEO of Wozhongla commented, “Since 2008 we have been an authorised Welfare and Sports Lottery Service Provider and have built a strong and growing customer base. Our success stems both from our respected and trusted brand and our continued investment in our customer’s needs. The requirement for additional sport services such as predictions has been a focus for Wozhongla. We have reviewed other providers but ultimately selected BETEGY due to their proven track record, patented technology and professionalism. We anticipate launching this service in early June to coincide with the upcoming World Cup in Brazil”.
