MGS reappoints Asia leading gaming specialists WGG to head Asian marketing offensive

MGSMacauoMacao Gaming Show, which takes place from 18 to 20 November at Venetian Macao, has reappointed World Gaming Group company World Gaming Consultants as Principal Asian media partner in support of its 2014 event. The Macao-based company, which also has offices in Hong Kong and Manila, is publisher of Asia’s specialist gaming magazine World Gaming (WGM), distributing 300,000 copies annually across Macao and the rest of Asia .   

Marina Wong General Manager and Event Director of Macao Gaming Show commented:

“In 2013 we enjoyed a very positive launch event when we welcomed 8,000 visitors to the exhibition. We met with World Gaming CEO Andrew Scott at the beginning of 2013 and were highly impressed by his company’s credentials and appointed them our principal media partner last year. We were delighted with the outcome of our first show that has provided solid foundations that we now want to build on, and we’ve appointed World Gaming our principal Asian-facing media partner again in 2014. Their magazine World Gaming is the authority on gaming in Asia and their team has worked with various international gaming brands using the influence of their magazine and their management consulting knowhow to deliver value.  

“They bring in-depth gaming knowledge, creativity, energy and a competitive edge to the work they deliver on our behalf. I am confident that with their expertise and commitment we will be able to take Macao Gaming Show to the next level. Our ‘By Asia for the World’ advertising campaign is already appearing across international gaming media alongside media relations activities and social and digital marketing initiatives.” 

Andrew Scott, CEO of World Gaming said: “We are delighted to once again be selected as principal media partner for MGS and to be working alongside Jay Chun, Marina Wong and the highly talented team which has made Macao Gaming Show such a formidable brand in such a short period of time. Our magazine WGM and our local Asian network will connect the campaign with a targeted audience of gaming professionals building on the fantastic success achieved by last year’s show. Last year World Gaming created ‘By Asia for the World’ for MGS, a powerful message which connects with the community of buyers and influencers, many of whom have already confirmed their attendance and registered for MGS 2014.” 

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