Cryptocurrency online gambling operator Coingaming Group has detailed the recent rebrand and full website redevelopment of its Sportsbet.io asset, seeking to lead the sports betting market in new customer UI/UX engagement dynamics.
Publishing a case study on Medium.com, key project stakeholder Pavel Zubarev Head of Design for Coingaming Group, detailed that the redevelopment project had been initially launched in 2016, as Sportsbet.io recorded a significant increase in player activity.
Thinking forward, Coingaming management and development teams understood that its new sportsbook would need a dynamic makeover to continue its appeal to new sports betting consumer dynamics, which valued speed, usability, ease of navigation, design and website cosmetics.
Zubarev would lead a 6-man development team, seeking to ‘To create a fun and engaging product that would disrupt and innovate the industry by following our company’s main principles: Fun, Fast and Fair.’
Throughout Sportsbet.io’s redevelopment, Zubarev and his team would place a high emphasis on research and development, seeking to outline ‘critical factors’ between the redeveloping the website and its final output with sportsbet.io users.
Furthermore, placing R&D at the heart of Sportsbet.io redesign, Coingaming would be able to deliver a more engaging redesign for its Sportsbet.io brand, as components such as player data patterns and user demographics were further analysed.
“Sportsbet.io has an expert team supporting the future development of our products and UI/UX tools. We have various improvements and features yet to come to market, but when they do, we’re sure Sportsbet.io will continue to cement its position as a market leader and innovator within the sports betting industry.”
“The rebranded Sportsbet.io was launched late in 2017 and we’ve seen a vast improvement in the old product. Feedback from customers has been exceptional, both via direct feedback as well as within forums.”