Ted Orme-Claye

Sportsbet.io continues sports marketing strategy with Saints extension

SBC News Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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Sportradar strikes integrity agreement with NOC*NSF

SBC News Sportradar strikes integrity agreement with NOC*NSF

Sportradar Integrity Services has added the Netherlands Olympic Committee*Dutch Sports Federation (NOC*NSF) to its extensive portfolio of sports authority clients. The new partnership will see Sportradar utilise its expertise gained from over 15 years of monitoring global betting markets for irregularities to assist with safeguarding the integrity of over 1500 football, basketball and darts events in the Netherlands over the …

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Sadiq Khan pledges to ban London Underground gambling ads

SBC News Sadiq Khan pledges to ban London Underground gambling ads

Mayor of London Sadiq Khan has incorporated a pledge to ban gambling advertising on the London Underground into his manifesto ahead of the upcoming mayoral elections. The Labour Party politician previously banned advertisements of junk food on the city’s underground rail service in 2018. He now plans to extend this advertisement ban to betting marketing if re-elected on 6 May. …

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Bengtsson nominated to replace outgoing Lundberg at Raketech

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new Chairman of the Board, replacing the outgoing Christian Lundberg. Bringing considerable experience to the role, Bengtsson has a bachelor’s degree in management from Dalhousie University in Canada, and has held key positions at several major betting and gaming operators, and media companies, throughout his career. …

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Fox challenges Flutter on FanDuel’s ‘fair market pricing’

SBC News Fox challenges Flutter on FanDuel’s ‘fair market pricing’

Fox Corporation has launched legal proceedings against Flutter Entertainment in relation to the former exercising its option to acquire an 18.6% stake in the FanDuel sportsbook. Flutter has argued that Fox must conduct the transaction at a ‘fair market price’, whilst the American multimedia corporation maintains that it should pay the same amount Flutter paid in December 2020. Through its …

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Gamstop reports increase in self-exclusion as punters turn towards online gambling verticals

SBC News Gamstop reports increase in self-exclusion as punters turn towards online gambling verticals

Gamstop has reported a 21% increase in the number of bettors utilising the self-exclusion tool during February, as revealed by the Guardian.  The national self-exclusion scheme now has nearly 200,000 sign-ups, with 326 new registrants recorded on 22 February, a single-day record for the organisation. “With the rate of registrants continuing to rise, I would urge anybody putting self-exclusion from …

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bet365 heads betslip leaderboard in Oddschecker Cheltenham report

SBC News bet365 heads betslip leaderboard in Oddschecker Cheltenham report

Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …

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Enlabs acquisition drives Entain’s international expansion

SBC News Enlabs acquisition drives Entain’s international expansion

Entain’s acquisition of Swedish iGaming operator Enlabs AB and Portuguese online sportsbook Bet.pt has driven a 30% expansion in its international operations. A leading operator in the Baltic region, the Enlabs acquisition has enabled Entain to enter this market for the first time in its operating history via the Optibet brand. Enlabs is a market leader in Latvia, the second …

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SBC Digital Africa – Raising brand awareness crucial in ‘fast growing’ Nigeria market

SBC News SBC Digital Africa - Raising brand awareness crucial in ‘fast growing’ Nigeria market

The betting and gaming market in Nigeria holds many opportunities for both domestic and international operators. Moderating a panel at the SBC Digital – Africa event – sponsored by Pronet Gaming and Zugi – Dan Phillips, CEO of NEL Advisory and host of the Big Betting Balagan Podcast was joined by three guest speakers to discuss the dynamics of this …

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