A group of three attendees at the Grand National on Saturday were asked to leave following a stunt in which they formed a human pyramid and unveiled a Paddy Power banner during the final moments of the race.  A photo of the stunt was shared on the bookmaker’s official Twitter page with the caption: “When the #GrandNational is taking a while …

Captive Media is an award winning advertising platform founded in 2007.  It also claims the title of being the only one able to near guarantee the undivided attention of men for a minute during major sports events. This is due to their focus on interactive washroom based advertising.  The company has worked with a host of major brands including Guinness, …

As the football season gears up for the final furlong, the tipsters on bettingexpert.com are in full flow. Here is what some of the key ones are tipping in the Premier League this weekend:  Home-field Advantage: Southampton v Newcastle United Tipster h3ctor is confident that Southampton will take the win at home against Newcastle. With over 225 tips in the …

SeanieMac has confirmed that it will be launching a new online platform this August after closing down its betting service with Boylesports.  The existing SeanieMac platform stopped accepting bets on April 1st but a statement on the site reassures customers with any money left in their account that they will have funds returned to their registered card in due course. …

FansUnite is a sports prediction platform based out of Boulder, Colorado. Having relaunched earlier this year we spoke to company CEO Darius Eghdami about how important the users were in the reformation of the platform and in deciding which new features to bring in. Eghdami also discussed the importance of social integration, verification via Pinnacle Sports, esports markets and how transparency is at the …

Nathan Rothschild is a co-founder and partner at iSport Genius, a revolutionary sports data platform that provides sporting insights through highly innovative statistical analysis of data.  iSport Genius is a sponsor of this year’s Betting on Football Conference (#bofcon), taking place on April 21st at Chelsea’s Stamford Bridge. Nathan spoke to SBC about iSport’s initiatives for in-play, how 2016 will be a …

The UK government has given its backing to the eGames, an international esports event which’ll take place during the Olympics in Rio this summer. Announced by the International eGames Committee (IEGC) earlier this week four countries have already confirmed their involvement; the UK, hosts Brazil, the USA and Canada. In true Olympic style there’ll be no cash rewards for the contestants, …

Iceland Prime Minister Sigmundur Gunnlaugsson stepped down from his post this week but its highly unlikely that he’ll be the only high profile casualty of Panama PaperGate. Accordingly Paddy Power has opened a betting market on who it believes will be the next to step down with Argentine leader Mauricio Macri and Ukraine President Petro Poroshenko the joint favourites at 8/1. Macri …

The latest data released by Newzoo shows that 21.3% of all hours watched on Twitch from July to December 2015 was esports content. This equals 475.5 million hours of esports content watched across all esports franchises, which is an average of over 79 million hours per month.  It’s repeatedly noted how Twitch has hugely benefitted the growth of the esports scene in the West, though it …

bettingexpert.com, the world’s biggest social network for sports betting, has partnered with bet365 to launch bettingexpert LIVE, the first ever in-play tipping app.  Punters will be able to discover the best in-play tips using the new app, before easily placing bets through an innovative integration with leading bookmaker bet365. The app draws on the vast range of bet365’s in-play markets and events …