Ipsos MORI to conduct study of problem gambling in licensed bingo premises

Market research firm Ipsos Mori has been commissioned by the Responsible Gambling Trust (RGT) to undertake a study of the nature and extent of problem gambling behaviour in licensed bingo retail operations in Great Britain.

RGT and the Bingo Association will facilitate participation of licensed bingo retail operators to provide data and practical support to the research programme.

marc etches
Marc Etches, RGT Chief Executive

Work on the project has already begun, and a final report is expected in Spring 2016.

Marc Etches, Chief Executive of the Responsible Gambling Trust, said of the news“Ipsos MORI has been selected as the lead researcher on this project after a thorough and open competition involving a number of well-qualified applicants.

He added: “The Responsible Gambling Trust’s aim is to minimise gambling-related harm and I am hopeful that this project will generate valuable data and grow the knowledge-base to allow the industry to target tailored interventions to problem gamblers. I am grateful to the Bingo Association for ensuring that bingo operators will grant researchers access to their clubs and the data they hold.”

Gary Welch, Research Director at Ipsos MORI, said: “We are very pleased to be working with the Responsible Gambling Trust and the Bingo Association on this important study.

He continued: “The extensive research programme we are undertaking will go further than previous studies to establish a clear understanding of the industry and the behaviours and motivations of people that play bingo across the country.”

 

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