Sportradar will deliver a significant competitive edge to sportsbooks ‘in-game’ after securing the exclusive rights to distribute official real time game statistics from Major League Baseball (MLB) to media companies and regulated sports betting operators.
Starting with the 2019 season, the new multi-year partnership encompasses media and gaming rights at both international and domestic levels.
Across international markets outside of the US, Sportradar will hold exclusive distribution rights for the statistics, as collected at every ballpark via the league’s proprietary technology and stat operators, to both media companies and regulated sports betting operators.
Meanwhile, it will also have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the US in territories where sports betting is legal.
In the US, Sportradar will have the same exclusive rights for official real time statistics distribution to media entities in their coverage of Major League Baseball.
Sportradar will also serve as the official supplier of MLB’s real time betting data feed in the US, where distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorised distributors.
Alongside the commercial partnership, MLB will incorporate Integrity Services from Sportradar, who will be monitoring and analysing every MLB game via its fraud detection system, as well as access to its intelligence and investigations services.
Kenny Gersh, MLB Executive VP of Gaming & New Business Ventures, said: “A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans.
“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”
“We are truly excited to be working with Major League Baseball as its official global data partner,” added Carsten Koerl, Chief Executive Officer of Sportradar. “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data.
“We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”