Replatz - Copyright: niroworld / 123RF Stock Photo

Replatz chooses Altenar to power new brand

Replatz & Altenar
Domenico Mazzola, Altenar

Sports betting and gaming operator Replatz has chosen software from Altenar to power its new brand for the Italian market.

Replatz has decided to break from its existing branding to launch with a full suite of services from Altenar, including extensive in-play betting, multi-lingual customer support and advanced data management, as well as the popular cash out feature.

This follows the announcement from news agency Agimeg that a previous ban on cash out functionality for Italian market customers would be lifted on a trial basis.

Domenico Mazzola, Commercial Director at Altenar, said: “Launching our first customer for the regulated Italian market is a massive breakthrough for Altenar.

“It is also a huge opportunity for us to disrupt a market where region-specific sportsbook providers have been unable to offer the complete sports betting experience, which of course includes cash out.

“Altenar is equipped to come in and offer this from day one. This is a clear example of how – the operator behind the new and exciting brand – will benefit from Altenar’s international experience, while we expect to learn from their knowledge of the local market to customise the platform in the right way to ensure long-term success.”

Replatz was one of 70 licensees confirmed by the Italian gaming regulator Agenzia delle Dogane e dei Monopoli (ADM) last month, following a number of delays to the process.

Each licensed operator is required to pay a fee of €200,000, with companies also required to have an existing Italian or European Union gaming licence, and turnover of at least €1.5m in the past two years. All licences are valid until 31 December 2022.

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