Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

The suspicious live betting activity from over 50% of the football matches identified by Sportradar between 2017 and 2019 emerged within the first 15 minutes, signifying a clear trend for match fixers to enter the betting markets early in the game. This was one of the headline findings revealed as part of #ProtectingGlobalSport – a social media campaign initiated by …

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

SBC News caught up with Soft2Bet CEO Boris Chaikin to discuss whether the recent spike in online casino activity during the break from live sports events could be sustained as Europe’s biggest football leagues kick back into action. Chaikin was asked if the traffic for online casino games – beneficiaries of the COVID-19 pandemic (at least relative to sports betting) …

Portuguese football player Nuno Gomes has become the latest brand ambassador for BetConstruct, and the software provider’s data feed subsidiary FeedConstruct. A striker who played in two World Cups and three European Championships for the Portugal national team, he scored the winner against England at Euro 2000. BetConstruct, a company with such a robust sports betting offer and broad coverage of …

Gambling entrepreneur Graham Martin has been named President of Aquarius AI, a customer acquisition specialist, as part of the firm’s new business model commencing with esports. Aquarius announced this week that it has repositioned its customer acquisition technology to focus on esports before moving into the wider betting environment. Leading this move into esports betting will be Martin, a founder of …

Golden Race has received the certification to distribute its complete suite of virtual sports products including races, football leagues and tournaments to licensed operators in Sweden.  The certification has been issued by Quinel – an internationally accredited testing lab and inspection body – in accordance with the Swedish Gambling Authority standards and regulations, reinforcing the quality and reliability of Golden …

Stats Perform is to exclusively collect and distribute official ultrafast data and fast player statistics for CONMEBOL competitions through its premium RunningBall and Opta services.  We sat down with the company’s LATAM sales manager Ignacio Iturraspe for more on yesterday’s announcement, made officially at the SBC Digital Summit Latinoamerica. SBC: Will this deal bring the in-play betting experience for CONMEBOL …