white label

UK exit for “unsalvageable” EveryMatrix white label business

EveryMatrix has let go of its B2C operating licences for remote betting and casino in the UK after deciding that its white label business has been “irreparably damaged”.

This is despite the company’s “best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner”, as shown by a recent partnership with beBettor.

Back at the start of this month, EveryMatrix was hit with a UK Gambling Commission (UKGC) suspension of its B2C licences, which was expected to stand until it had demonstrated full compliance with social responsibility obligations. 

The partnership with beBettor was, therefore, part of the company’s strategic response. However, less than two weeks on it has decided to leave the UK white label market after “many years (since 2014) of successful and unproblematic B2C operations in the UK”.

EveryMatrix’s UK B2B software provision license for Remote Gambling Software remains active, and the company continues to offer gambling software to the UK licensed operators.

Ebbe Groes, CEO of EveryMatrix, explained: “We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.

“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in the UK, but this business has by now become unsalvageable.

“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

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