Luke Massey

Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Acroud: The sports betting comeback and focusing on fast-growing markets

Acroud

Robert Andersson (pictured) is the CEO for Acroud, a leading company for iGaming lead generation. He spoke to SBC about how its poker heritage sets it apart from other affiliates, as well as putting more focus on sports betting, opportunities afoot in the US and how operators must move away from the ‘easy’ bonus led approach. SBC: Can you just …

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Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

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Soft2Bet launches MGA-licensed casino brand Cadabrus

Cadabrus

Soft2Bet has launched its MGA-licensed operator brand Cadabrus, where players are welcomed by a rabbit with a love for magic tricks (click here or watch the video above). Cadabrus is the latest addition to Soft2Bet’s portfolio of more than 20 operator brands and follows on from the hugely successful launch of its first gamified online casino, jungle-themed Wazamba. As well …

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New Zealand bound: Leadstar takes My Betting Sites down under

New Zealand

iGaming affiliate Leadstar Media has taken more expansion steps by entering the New Zealand market, with Australia soon to follow. In November 2019, the Stockholm-based affiliate launched MyBettingsites.com which has already gone on to become one of the most important sites in the Leadstar portfolio. My Betting Sites started with sports betting content and bookmaker reviews for users in the …

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Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

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Campeón Gaming Partners: The story behind the success

Campeón

It hasn’t been plain sailing for iGaming affiliates of late, yet Campeón Gaming Partners (CGP) has bucked the trend by recording growth in customer registration of 258.6% from the first half of 2018 to now, and passing €5 million in commission paid to affiliates across the same period. In conversation with SBC News, the company’s affiliates and partnerships manager Andreza …

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Virtual sports is not like slots, says Golden Race CEO

virtual sports

“Virtual sports is not like a slot game. You can’t just integrate it and let it go. You have to adapt, change according to what the market needs and work on a daily basis.” That was an appeal by Golden Race CEO Martin Wachter to delegates at the SBC Digital Summit Africa, where he joined a panel on ‘Enhancing the …

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Inside Edge: The results that rescued the bookies

bookies - (201005) -- BIRMINGHAM, Oct. 5, 2020 (Xinhua) -- Aston Villa's Ollie Watkins (R) celebrates after scoring his hat-trick goal during the English Premier League match between Aston Villa and Liverpool at Villa Park in Birmingham, Britain, on Oct. 4, 2020. (Xinhua) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR "LIVE" SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. SUN OUT. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS.

Nick Haynes from Form Labs continues his Friday round-up of the weekend’s sporting activity. The Nations League and French Open top the bill this time, but not before he looks back on results that rescued the bookies a week ago.  Goals have been coming thick and fast at the beginning of this campaign, and even with the relaxation of the …

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Thinking Glocal: Digitain on the regional factors beyond the regulation

regional

Digitain has set about providing the ‘world’s sportsbook’ to operators in Europe, America, Africa and Asia, regardless of the size or relative maturity of the regional markets. It is perhaps best known for its work in ‘developing’ markets, where the challenges are quite different to years gone by. Feliciana Cannillo, Deputy CEO at Digitain, explains why times of porting – …

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